Means of creating the advertising effects in the creolized texts of marketing communication
Studying the problem of linguistic and paralinguistic means of creating some psychological techniques in marketing communication. Consideration of the advertising text as a complex linguo-visual phenomenon, represented by verbal and non-verbal parts.
| Рубрика | Иностранные языки и языкознание |
| Вид | статья |
| Язык | английский |
| Дата добавления | 01.04.2022 |
| Размер файла | 43,1 K |
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