Functions of neologisms in Russian-language advertising: the pragmalinguistic aspect. Neologisms as an object of dictionary work
Features of the modern advertising and information genre. Pragmalinguistic study of Russian advertising discourse. Determination of the reasons for the formation of neologisms in the Russian language. Methods of word composition and direct borrowing.
| Рубрика | Иностранные языки и языкознание |
| Вид | статья |
| Язык | английский |
| Дата добавления | 10.10.2024 |
| Размер файла | 16,2 K |
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