Functions of neologisms in Russian-language advertising: the pragmalinguistic aspect. Neologisms as an object of dictionary work
Features of the modern advertising and information genre. Pragmalinguistic study of Russian advertising discourse. Determination of the reasons for the formation of neologisms in the Russian language. Methods of word composition and direct borrowing.
| Рубрика | Иностранные языки и языкознание |
| Предмет | Linguistics |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Gubanova V.A. |
| Дата добавления | 10.10.2024 |
| Размер файла | 16,2 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
From the history of notion and definition of neologism. Neologisms as markers of culture in contemporary system of language and speech. Using of the neologisms in different spheres of human activity. Analysis of computer neologisms in modern English.
научная работа [72,8 K], добавлен 13.08.2012Structure (composition) of advertisements is determined by their purpose and tasks referred to. A very common feature of any advertisement is the advertising claims which possesses certain peculiarities and is of great interest to a translator.
реферат [12,4 K], добавлен 02.10.2009Loan-words of English origin in Russian Language. Original Russian vocabulary. Borrowings in Russian language, assimilation of new words, stresses in loan-words. Loan words in English language. Periods of Russian words penetration into English language.
курсовая работа [55,4 K], добавлен 16.04.2011Studying the appearance of neologisms during the Renaissance, semantic features of neologisms in modern English, the types of neologisms, their division by their structure. Analysis sociolinguistic aspects of mathematical education based on neologisms.
дипломная работа [60,2 K], добавлен 18.03.2012The description of neologisms: definition, diachronic analysis, cultural acceptance factor. The manor and major word building types, presents latest top 50 neologisms, analyzed and arranged in table according to their word building type, sphere of usage.
курсовая работа [43,5 K], добавлен 19.04.2011Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.
курсовая работа [32,5 K], добавлен 24.02.2014Theories of discourse as theories of gender: discourse analysis in language and gender studies. Belles-letters style as one of the functional styles of literary standard of the English language. Gender discourse in the tales of the three languages.
дипломная работа [3,6 M], добавлен 05.12.2013The general outline of word formation in English: information about word formation as a means of the language development - appearance of a great number of new words, the growth of the vocabulary. The blending as a type of modern English word formation.
курсовая работа [54,6 K], добавлен 18.04.2014Borrowing as a method of new word formation. History of military borrowing from Latin and Old Norse. The etymology and modern functions of military loanwords. The use of borrowed terms in historical fiction and fantasy genre. Non-military modern meanings.
курсовая работа [274,2 K], добавлен 08.05.2016- English proverbs and sayings with a component "Pets and other animals" and their Russian equivalents
The functions of proverbs and sayings. English proverbs and sayings that have been translated into the Russian language the same way, when the option is fully consistent with the English to Russian. Most popular proverbs with animals and other animals.
презентация [3,5 M], добавлен 07.05.2015