The article provides the in-depth analysis of the concept of power in American media. The article also defines the concept of "media discourse", accentuating the central feature - the combination of the interaction of neutrality and expressiveness.

Identification of features of the interpretation of primitivist tendencies in the work of D. Lawrence "Lovers". The representation of primitivism through the naturalness, purity, sincerity and authenticity of the relationship between a man and a woman.

Professionalism as a complex personal formation that combines professional and pedagogical knowledge, abilities, skills, non-standard professional actions, a constant desire to expand the horizons. Justification of the need for pedagogical innovations.

The peculiarity of a professional reaching the pinnacle of mastery in his field. Stimulating the need for professional self-development, development of pedagogical abilities and activation of training and advanced training of the new generation.

The professionally oriented communicative training concept of future civil protection service officers in the education institutions of the State Emergency Service of Ukraine is substantiated. The pedagogical concept is built on a certain theoretical.

Conducting a comprehensive study of the concept of sacred praise in magical realism: based on the work entitled "The Unfinished Manuscript" written by Kamal Abdullah. Definition of magical realism, the period of its formation. The work of Borges and Eco.

Concepts, signs, types, means of economic and commercial activity. The essence of self-regulation, its types. Justification of the effectiveness of the functioning of self-regulation based on the legislative practice of the European Union countries.

Analysis of functions, values, components of sports management. Elucidation of sport as an educational phenomenon and conditions for the formation of a healthy and active personality. An overview of sports management as a type of sports education.

Manifestation of ethnocultural competence in a certain manner of behavior in relation to the native culture or the culture in the places of residence of any ethnic group. Basic consideration of adaptability to intercultural interaction and tolerance.

The ethnocultural competence manifests itself in a certain manner of behaviour in relation to the native culture or culture in the habitats of any ethnic group, helps individuals to be adequate. Analysis of the ethnocultural competence of students.

The peculiarity of preserving the full life of an elderly person, as the most vulnerable category of the population in times of armed conflicts. Consideration of the main potential and something limitations of the modern concept of successful aging.

Understanding the doctrine of administrative law as a phenomenon to denote a set of legal-scientific judgments about the administrative-legal space on the basis of methodological pluralism. Differentiation of administrative law with other branches.

Formulation on the basis of methodological pluralism of a new understanding of the doctrine of administrative law. Analysis of a multidimensional systemic phenomenon to denote a set of legal-scientific judgments about the administrative-legal space.

The necessity of developing a new understanding of the doctrine of administrative law. Delimitation of administrative law with other branches. Ensuring the consideration of administrative legislation in the statutory material of other branches of law.

Formulation based on methodological pluralism of a new understanding of the doctrine of administrative law as a complex, multidimensional systemic phenomenon to denote a set of legal and scientific judgments about the administrative and legal space.

The role of urban planning as an instrument of the strategic planning in the context of state programs for the development of Far Eastern cities is revealed. A assessment of the specifics of the mod-ern urban planning of the Far East territory in Russia.

Actualization of the concept of a flower in the novel "Lady Chatterley's Lover". The concept of a flower in the author's picture of the world. Flower utopia as a reflection of human aspirations. Characterization of heroes in the light of floral images.

Analysis and description of the semantic content of the conceptual field of the frontier in linguistic and pragmatic aspects. Discourse-analysis on the material of the discourse of consumption, the discourse of extreme sports and the Internet discourse.

The concept of the Other is one of the most relevant today and is studied by a number of sciences to improve communication and understand the role of communication by people and their perception of themselves and others in the process of communication.

The article proves the intermediality hypothesis of a collection based on the history of its creation, where the two types of arts not only complement each other, but merge into one, creating new forms and genres of French poetry and literature.

The importance the formation of soft skills and emotional intelligence in the context of studying at a higher education institution. Soft skills and emotional intelligence have been found to be important for students as they relate to career development.

The comparison of Wittgenstein’s and Heidegger’s views on the world picture. Analysis of the initial approaches to the next concept. The value of the picture of the world for cognitive research and its role in the formation of the knowledge system.

The concept of united Europe, which is formed in the European integration political discourse and has a complex structure. The central concept that forms the new ideology is being gotten the deep metaphoric comprehension. Language pictures of the world.

The study of certain English monolingual dictionaries to reveal the fixed definitions of the concept soul in various lexicographic sources and find out the cognitive features of the concept that is under research. The structure of the concept soul.

Concept - the scheme of knowledge structure based on the prime semantics that is constantly evolving. The basic notion - the kernel of the concept, the periphery stays everything that is added by culture, traditions and people’s personal experiences.

Analysis of the essence of entrepreneurship, the theoretical and practical importance of studying its social affect. The need to create opportunities for the development of entrepreneurship and family business, the properties of this area of the economy.

Understanding of a human as complex multidimensional phenomenon laid the foundations for the development of many Eastern and Western esoteric schools. This paper aims at investigating the concepts of the subtle bodies in the ancient spiritual traditions.

Study of the idea of the complex structure of the human physical body, the multidimensionality of his mind and consciousness. Characteristics of Eastern and Western esoteric schools. Analysis of concepts of subtle bodies in ancient spiritual traditions.

Conformity of the conclusions of the pre-trial investigation bodies and the court about the facts of the criminal proceedings, which they reached on the basis of the evaluation of the collected evidence. The essence of the Romano-Germanic legal family.

The conceptual and terminological characteristics of research competence are studied. The reformation processes in New Ukrainian Schoolfocus on the formation of key competences to bring up a school graduator who is an integrated personality, patriot.