The birth of the French high fashion houses and promotion of it products to the North American market. The increase in the receipts of investments in marketing in the 90-s. Overview of manufactured products under the trademark of the Chanel brand.

The culturological twist in modern science and practical activities implies the clarification of the essence of culture. Turning to the history of the philosophical thought, it is possible to trace the transformation of the understanding of culture.

Hasan Oraltay is a Kazakh figure abroad, researcher of the national liberation movement, historian, publicist, author of works in Turkish, Kazakh, English, German and other languages, honorary professor of the International Kazakh-Turkish University.

The research the writer’s and, historical role of Hasan Oraltay, from the perspective that Kazakhs of East Turkestan, picking a pen, declared the first swallow of the national liberation struggle to the world. Information on the ideas of independence.

Azerbaijani literary criticism and the study of literature in the republican period. A revolutionary leap in social consciousness, morality, literature, art and culture. Basic protection and liberation of Azerbaijani lands from Armenian occupation.

The analysis of the paradoxes of the concept of human integrity, developed in the researches of V. Shinkaruk and M. Bulatov in the 1980's. The categories of dialectics of integrity and their essential paradoxes as special anthropological phenomena.

Determination of the horizon of activity of university scientific libraries and librarianship in the perspective of their institutional development. The peculiarity of perceiving the library as a "residual" factor of the institutional infrastructure.

The author's scientific article is an attempt to supplement the knowledge about the Italians' perception of the Ottomans during the 15th and 16th centuries, using preserved fabrics of both cultures, references to textiles in written and visual sources.

The study focuses on the coexistence of the military constructs and the military metaphor in the obd, which thereby rethinks the priorities of semantic dominance of the military language constructs to the military metaphors, foregrounding the content.

An attempt to identify a military metaphor in an official business document and depict the process of determinologizing the military vocabulary into a neutral one. Analogies that are subject to direct interpretation. Belonging to military terminology.

A renewal of concern with some of the philosophical questions revolving about Leibnitz`s doctrine of the identity of indiscernibles. A version of the principle of the identity of indiscernibles which is perhaps its most plausible interpretation.

Analysis of the creative heritage of uyghur poets and writers of the 30s-40s of the 20th century, their place among the literature of the Turkic-speaking peoples. Uigur literature of Central Asia and China, value of the works of these region writers.

This paper looks at various ways the state works to uphold its image of migration control. It suggests that rhetoric, the passing of laws, and the use of statistics or official data are important ways in which the state sends messages to the public.

Research of typologically similar traits of tragic images of fallen heroines in the plays of Mykola Kulish and Eugene O’Neill, as well as of the specific artistic techniques and devices caused by peculiarities of creative thinking of the playwrights.

Geopolitical and military-political significance of Germany in the Balkan crisis of 1876 and the Russian-Turkish war of 1877-1878. Dostoevsky's philosophical thoughts about the German people in the novel "The Brothers Karamazov" and the writer's diary.

Analysis of the works of the Czech artist A. Mucha. Identification of the program content of each of the artist's works and their common artistic idea. Analysis of the programmatic nature of the artist's work, a single semantic pattern of his works.

The presence of a socio-cultural context that determines the choice of the image of a particular enemy that will appear in the text like a feature of D. Trump's public speeches. The role of the political speaker in communicating with his audience.

Demonstration of the positive role that a political speaker usually assumes in the process of communicating with his audience. Identification of key invariant and variable characteristics of the image of the enemy. Typical actions performed by the enemy.

Sociopolitical context, an account of Iranian policy. Political discourse, the image of the enemy. Text analysis: procedure and limitations, publications made in government-run websites and Twitter. Social actor analysis: Donald Trump, Mike Pompeo.

The study of the Islamic component of the pan-Asian movement in Japan in the first half of the XX century. Translation of the Quran into Japanese by the philosopher and scholar T. Izutsu. The image of the prophet Muhammad as a key figure of Islam.

General characteristics of the work of Old Russian literature "The Lay of Igor's Campaign". Consideration of negative assessments of Prince Igor Svyatoslavovich in Soviet encyclopedias. Analysis of the symbol of the unity of the three fraternal peoples.

Studying the process of developing and disseminating disruptive technologies. Additive manufacturing or 3D printing. Artificial intelligence and virtual reality. A glimpse into the future of science, technology and business - 35-year perspective.

This systematic literature review aims to identify the impact of artificial intelligence in foreign language learning using learning management systems by systematically reviewing studies related to the area. Application of the PRISMA block diagram.

Analysis of the impact of artificial intelligence on the modern life of people. Correlation between the views of HR professionals and employees on the automation of the hiring process based on in-depth interviews with HR experts and management.

Overview of "soft power" interpretations. The reflection of confucian "soft power" ideas in the state and party documents and decisions of the period of "reforms and openness". The application of confucian principles in the foreign policy of China.

Formation of communicative and sociocultural competences when teaching English to students of higher education institutions in the conditions of the Covid 19 pandemic. The Zoom application was chosen as a technical tool for the formation of competences.

The negative consequences of economic crises caused by the pandemic, which affects the development and evolution of the labor market, are analyzed. The main economic indicators are considered - their dynamics in the pre-crisis and post-crisis periods.

Impact of the economic crisis on the labor market in the Republic of Moldova. Сonsequences of the economic crises of 2008 and 2020 caused by the COVID-19 pandemic. The main economic indicators in the pre-crisis and post-crisis periods are considered.

A case study of the impact of a European language (English) in a former colonial territory (Pakistan). As Pakistan is a frontline state helping the United States to fight terrorism while, and having an educational system too, which can create terrorists.

The importance of extralinguistic factors to maintain the prestige of political parties. Development of programs of education English language, the reasons for increasing its role in globalization conditions. Ensuring the interests of local communities.