Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.

Analysis of the essence and specifics of communicative learning. Determination of favorable conditions for the development of foreign language communication skills of philology students, justification of the importance of the motivational component.

An overview of the axiological foundations of the Polish legal order. The role of the lawyer in а explanation of the meaning of legal regulations and rules. The difficulties of translation of legal texts in the layout of a single normative concept.

The role cytokines, chemokines and costimulatory factors in case of physiological pregnancy. Participation of cytokines in the regulation of the relationship between mother and fetus. The mechanisms of inflammatory response at an early stage of pregnancy.

Determination of the role of denominational entities in dealing with the consequences of the Ukrainian war refugee crisis, finding out the extent of the involvement of church and para-church organizations in the provision of assistance to these refugees.

Analysis of the shortage of skilled labor and the need to acquire it from abroad. The role of migration movements in the development of Poland. The reasons for the departure of Poles abroad in search of work and the opening of the market for immigrants.

Application of and compliance with the procedural fundamentals. Elements of the participants equality principle during investigations and considerations of cases on competition law violation. Adjusting competition Antimonopoly Committee of Ukraine.

Investigating the contribution of local and regional bodies to the implementation of decisions of the European Court of Human Rights. Review of works by authors who analyze the roles of local and regional authorities in relation to human rights.

Methodological aspects of management accounting aimed at taxation optimization and effective management of tax liabilities of the organization. The principles of data harmonization of the bookkeeping and fiscal accounting for the purpose of control.

Pseudophakic cystic macular edema as one of the serious complications encountered after cataract surgery. Evaluation of the effectiveness of treatment of visual impairment. Drug therapy for increasing the central macular thickness of the cornea.

Investigation of students secondary school in question of substance use. Influence of support from parents to reduce depressive symptoms and delinquency. Study correlations of the Harter Social Support Scales. Role of friends in the use of illicit drugs.

Conceptualizing political culture and values. Appling of Inglehart and Welzel’s theory to the transformation processes in Russia and Ukraine, the role of already well-known structural pre-requisites and policies as factors of their democratization.

The article represents a mechanism of reproducing a matrix model of the POLITICS concept, which is done via the methodology of component analysis in a discourse sample of 300 US presidents’ utterances. A schema of the generated matrix is revealed as well.

Represents mechanism of reproducing a matrix model of the "politics" concept, which is done via the methodology of component analysis in a discourse sample of 180 US celebrities’ utterances. The generated matrix is revealed in the article as well.

The individual work for mastering a foreign language, the ways of improving students’ individual work, the importance of this form of activity in stimulating the speech, improving educational and professional competence. Activating students’ work.

The concept of "European administrative space". The main doctrinal approaches to the idea of "European administrative space" and the role of the Court of Justice of the European Union in its functioning. Effects of the principle of sincere cooperation.

The role of the religious factor in the development of world civilizations, the peculiarities of the influence of religious currents on relations in different parts of the world are analyzed. The influence of globalization on the development of religious.

The structure of the shadow economy and role in the development of the state economy. Consequences of this phenomenon, methods of its prevention. The application of reactive differentiated and consistent policies in the fight against the shadow economy.

Establishing correlations between the signs of plasticized amorphous polymers with arctic polarity and Van der Waals volume level macromolecule. Chemical and plasticizing polivinilatsetetu polivinilmetylovoho replacement alkilovanyh polar ester groups.

The effect of natural rubber and palm oil exports on economic growth in Ivory Coast from 1980 to 2016 using World Bank data. The analysis involved the use of Augmented Dickey-Fuller (ADF) and Phillips-Perron (PP) unit root tests and the ARDL model.

The great value of the interaction between the countries. Interpreter’s services as the peculiar bridge between the foreign countries. The profession of an interpreter as one of the most important and indispensable in the present-day business world.

Transnational corporations is a most powerful economic and political entities in the world today. Role of TNCs in the world economy and trade. The dynamic development of corporations in the fifties of the twenty century. Indicators of the activities.

Universities formation as the major subjects of the state innovative activity. Infrastructure of university as a regional base of industrial, technical and technological resources. Universities as intellectual centres regional economic development.

A necessity to form a responsible attitude to health of future specialists. Social and pedagogical need to consider the problem of health education and health care as a strategic direction of education system. Valeological training of students.

The systematization of literary sources for solving the investigated problem shows that despite the diversity and content of views surrounding the problems of global, the study of potential role of financial institutions in these processes remains poor.

Description and explanation role play activities. The nature of role-playing games. The technique of teaching language. Learner and teacher roles. Classroom practices and behaviors. The concept of immersion in playing. Problems of accelerating learning.

Conducting role-playing training during the creation of an educational play at the senior year of the higher theater school. The meaningful semantic field of the word, which reproduces the semantic and associative series in the mind of the performer.

Metods of teaching comunicative skills in psychology. The analysis of role-playing activities in their combination with other English teaching at all stages of an English lesson. The most effective exercises for developing students' communication skills.

Einige aspekte des kommunikativen fremdsprachenunterrichts werden berucksichtigt, insbesondere die verwendung von visualisierung fur die entwicklung auditorischer fahigkeiten. ahauptschwierigkeiten bei unbekannten vokabeln, authentische phrasen.

The problem of the formation of some grammatical categories of the Romanian language in Romanian children aged 3-6 years. Testing for knowledge of the mother language using interrogative constructions, passive verbs, which includes a newly developed test.