Brand management as a component of the modern organization’s competitiveness

The basic consideration of brand management in the context of strategic development of a modern enterprise. Characteristics of the brand as the main consistent set of functional, emotional, psychological and social promises to the target audience.

Рубрика Менеджмент и трудовые отношения
Вид статья
Язык английский
Дата добавления 10.10.2023
Размер файла 27,3 K

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