Brand management as a component of the modern organization’s competitiveness
The basic consideration of brand management in the context of strategic development of a modern enterprise. Characteristics of the brand as the main consistent set of functional, emotional, psychological and social promises to the target audience.
| Рубрика | Менеджмент и трудовые отношения |
| Предмет | Management |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Gruntkovsky Volodymyr Yuriyovych, Luste Olena Olehivna |
| Дата добавления | 10.10.2023 |
| Размер файла | 27,3 K |
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