Brand communication in digital media space: socio-discourse dimension

The study of brand communication in view of socio-discursive characteristics. Application of the virtual media sphere as a key to success and a necessary tool for implementing business strategies. Social interaction around the brand in the media space.

Рубрика Иностранные языки и языкознание
Вид статья
Язык английский
Дата добавления 27.02.2023
Размер файла 228,3 K

Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже

Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.


Подобные документы

  • The theory and practice of raising the effectiveness of business communication from the linguistic and socio-cultural viewpoint. Characteristics of business communication, analysis of its linguistic features. Specific problems in business interaction.

    курсовая работа [46,5 K], добавлен 16.04.2011

  • Russian mass media as the tool of democracy. The law on mass-media of 1991. Strengthening the rights of mass-media and their restriction. Role of the state in becoming. Latent forms of the state intervention. Monitoring by authority of regional editions.

    контрольная работа [16,4 K], добавлен 17.04.2011

  • Media are the main channel for management of public opinion. Characteristics of the relation between the PR industry and the media. Description of some circumstances concerning the relation between the parties as well as their view of each other.

    реферат [20,9 K], добавлен 16.12.2009

  • Chinese media and government. Xinhua (the China News Agency) and People's Daily, the two most important print media. Internet censorship in China. Central Television, talk Radio, cable TV and satellites. The role of "internal" media. Market competition.

    курсовая работа [404,3 K], добавлен 09.12.2010

  • Mass Media are one of the most characteristic features of modern civilization. People are united into one global community with the help of mass media.People can learn about what is happening in the world very fast using mass media.

    топик [5,0 K], добавлен 29.10.2006

  • The study of the functional style of language as a means of coordination and stylistic tools, devices, forming the features of style. Mass Media Language: broadcasting, weather reporting, commentary, commercial advertising, analysis of brief news items.

    курсовая работа [44,8 K], добавлен 15.04.2012

  • The study of political discourse. Political discourse: representation and transformation. Syntax, translation, and truth. Modern rhetorical studies. Aspects of a communication science, historical building, the social theory and political science.

    лекция [35,9 K], добавлен 18.05.2011

  • Newspapers, the radio and television play inform, educate and entertain us. They also influence the way people look at the world and even make them change their views. In other words, mass media play a very important part in shaping public opinion.

    топик [4,8 K], добавлен 04.02.2009

  • The general English programmes for students from backgrounds. Objectives of teaching business English. The rules of grammar, the domain of vocabulary and pronunciation. Major elements of business English. The concept of intercultural communication.

    реферат [22,0 K], добавлен 21.03.2012

  • Descriptions verbal communication in different cultures. The languages as the particular set of speech norms. Analysis general rules of speaking. Features nonverbal communication in different countries. Concept of communication as complicated process.

    реферат [213,9 K], добавлен 25.04.2012

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу.