Modern approaches to providing transport and logistics services in tourist clusters

Размещено на http://www.allbest.ru/

Modern approaches to providing transport and logistics services in tourist clusters

О. Didovych,

Postgraduate student of the Department of Accounting, Taxation and Marketing, Mukachevo State University

P. Bushuyev,

Postgraduate student of the Department of Smart Economics, Kyiv National University of Technologies and Design

Modern approaches to providing transport and logistics services in tourist clusters

The article is aimed at characterizing modern approaches to providing transport and logistics services in tourist clusters. Systemic studies of tourist clusters focus on the efforts of entities providing transport and logistics services to apply specific approaches that address the current needs of tourism industry enterprises. Among such approaches are: providing transport and logistics services through integrated mobile applications; offering transport and logistics services through electronic platforms for service exchange; delivering transport and logistics services through the use of green transport and logistics solutions; providing transport and logistics services through multimodal transport solutions. The research findings demonstrate that modern approaches to providing transport and logistics services in tourist clusters contribute to the development and optimization of tourism industries, increased customer satisfaction, and the creation of a sustainable environment for tourism. It has been established that the key factors synthesizing improvements in the provision of transport and logistics services are efficiency and convenience, stability and cooperation, enhanced service quality, and user experience. The factor of efficiency and convenience is shaped through multimodality (which involves the overall integration of different modes of transport, allowing tourists to conveniently move within the cluster using optimal routes and transportation), and integrated mobile applications (providing access to information and booking options through a single mobile application, facilitating planning and service utilization). The factor of stability and cooperation is shaped through green logistics (which involves the use of environmentally friendly transport solutions and green technologies contributing to emissions reduction and improved environmental sustainability), and collaboration among suppliers (which refers to the cooperation of various service providers in the tourist cluster, allowing for enhanced coordination and external interaction). The factor of enhancing service quality and user experience is formed through all approaches to providing transport and logistics services due to their focus on addressing the current needs of tourism industry enterprises in the tourism cluster through personalization and feedback.

Key words: multimodality; integrated mobile applications; green logistics; cluster; optimal routes; transportation.

О. Дідович,

аспірант кафедри обліку та оподаткування і маркетингу, Мукачівський державний університет

М. Янчик,

аспірант кафедри обліку та оподаткування і маркетингу, Мукачівський державний університет П.В. Бушуєв,

аспірант кафедри смарт економіки, Київський національний університет технологій та дизайну

СУЧАСНІ ПІДХОДИ ДО НАДАННЯ ТРАНСПОРТНО-ЛОГІСТИЧНИХ ПОСЛУГ В ТУРИСТИЧНИХ КЛАСТЕРАХ

Стаття спрямована на характеристику сучасних підходів до надання транспортно-логістичних послуг в туристичних кластерах. Системні дослідження туристичних кластерів звергають увагу на прагнення суб'єктів, що надають транспортно-логістичні послуги, до використання специфічних підходів з метою задоволення актуальних потреб підприємств в галузі туризму. Серед таких підходів: надання транспортно-логістичних послуг через інтегровані мобільні додатки; надання транспортно-логістичних послуг через електронні платформи для обміну послугами; надання транспортно-логістичних послуг через використання зелених транспортних та логістичних рішень; надання транспортно-логістичних послуг через мультимодальні транспортні рішення. За результатами дослідження доведено, що сучасні підходи до надання транспортно-логістичних послуг в туристичних кластерах сприяють розвитку та оптимізації туристичних індустрій, підвищенню задоволення клієнтів та створенню сталого середовища для туризму. Доведено, що основними факторами, що синтезують покращення процесів надання транспортно-логістичних послуг, є ефективність та зручність, сталість та співпраця, підвищення якості послуг та досвіду користувача. Фактор ефективності та зручності формується через мультимодальність (під якою розуміється загальна інтеграція різних видів транспорту, що дозволяє туристам зручно переміщатися в середині кластера, використовуючи оптимальні маршрути та транспортні засоби) та інтегровані мобільні додатки (що забезпечують доступ до інформації та можливості бронювання через єдиний мобільний додаток). Фактор сталості та співпраці формується через зелену логістику (під якою розуміється використання екологічно чистих транспортних рішень та зелених технологій, що сприяють зменшенню викидів та покращенню екологічної сталості), співпрацю між постачальниками послуг у туристичному кластері (що дозволяє покращити координацію та забезпечити зовнішню взаємодію). Фактор підвищення якості послуг та користувацького досвіду формується за всіма підходами до надання транспортно-логістичних послуг через їхню спрямованість на задоволення актуальних потреб підприємств індустрії туризму в кластері туризму. Це досягається завдяки персоналізації та зворотному зв'язку.

Ключові слова: мультимодальність; інтегровані мобільні додатки; зелена логістика; кластер; оптимальні маршрути; транспортні засоби.

Target setting

Tourist clusters are quite complex formations, the functioning of which depends not only on the development and success of the tourism industry but also on the internal state of transport and logistics services. In particular, transport and logistics services play a crucial role in ensuring transport accessibility (interpreted through indicators of ease and convenience of access to interesting tourist places using various modes of transport), creating opportunities for efficient tourist movement (through the establishment and development of conditions that enhance the convenience, speed, and reliability of public and private transportation, as well as infrastructure for travelers), and optimizing logistical processes (improving and effectively managing all stages ofsupply and service for tourists) within the cluster. In line with the outlined significance, the formation of a tourist cluster is accompanied by processes of transformation in the provision of transport and logistics services, aimed at improving the quality and accessibility of transportation services to meet the needs and expectations of tourists. The functioning of the cluster involves ongoing processes of change in the provision of transport and logistics services, driven by the prioritization of environmental sustainability, continuous improvement of the integration level of different modes of transport, and the development and expansion of new tourist routes. The identified features require systematic research into modern approaches to providing transport and logistics services in tourist clusters.

Analysis of research and publications

Theoretical and applied aspects of providing transport and logistics services in tourist clusters have been explored by scholars such as Maslygan O.O., Goblyk-Markovych N.M., Todyerishko E.V., Mashthaler O., Hutsul T., Maslygan O., Cheban Yu., Tsimbalistova O., Pidhirna V.N. and Yemchuk T.V., Tserklevych V., Diehl A., Blauta A., and Diehl M. transport logistics tourist

Despite the extensive flow of publications and many theoretical and methodological developments available today, approaches to providing transport and logistics services in tourist clusters are not sufficiently studied.

The wording of the purposes of article (problem)

The purpose of the article is to characterize modern approaches to providing transport and logistics services in tourist clusters.

The paper's main body with full reasoning of academic results

Systemic studies of tourist clusters focus on the efforts of entities providing transport and logistics services to apply specific approaches that address the current needs of businesses in the tourism industry. Among such approaches are providing transport and logistics services through integrated mobile applications; offering transport and logistics services through electronic platforms for service exchange; delivering transport and logistics services using green transport and logistics solutions; and providing transport and logistics services through multimodal transport solutions (see Figure 1). Note that each of the identified approaches is chosen based on their specific orientation, aiming to provide the most appropriate response to the current needs of businesses in the tourism industry within the tourism cluster.

The approach involving the provision of transport and logistics services through integrated mobile applications is based on consolidating information about transportation, hotels, restaurants, and other services, allowing tourists to conveniently manage their trip. The main features of this approach, catering to the current needs of businesses in the tourism industry within the tourism cluster, include real-time information, online booking and payment, service integration, user interaction and convenience, resource optimization, analytics and reporting, integration

with other services, as well as analytics and reporting (see Table 1).

An advantage of the approach is that integrated mobile applications become a key tool for providing trans- port and logistics services in tourist clusters, optimizing, and enhancing them according to the requests and expectations of tourists. This is since such applications inherentlyprovide convenien- ce, speed, and personalization in the use of transport and logistics services for users, making them popular among travelers. Obviously, this approach is based on ensuring the efficiency and convenience ofproviding transport and logistics services in tourist clusters.

Table 1. Key aspects of implementing the approach involving the provision of transport and logistics services through Integrated mobile applications

The approach involving the provision of transport and logistics services through electronic platforms is based on the exchange ofinformation among service providers regarding the nature of services and potential collaboration directions. The key features of this approach, addressing the current needs of businesses in the tourism industry within the tourism cluster, include effective coordination and collaboration, expanded service offerings, flexible and personalized solutions, improved service quality, and customer satisfaction (see Table 2).

The advantage of the approach is that the use ofelectronic platforms for service exchange in the transport and logistics sector oftourist clusters allows forthe creation offlexible, efficient, and personalized solutions, contributing to the improvement of services and ensuring customer satisfaction [3].

Certainly, this approach is based on ensuring the efficiency and convenience of providing transport and logistics services in tourist clusters.

The approach that involves providing transport and logistics services using green transport and logistics solutions is based on utilizing technologies, energy sources, and routes that contribute to reducing the environmental impact of tourist travel. Source: formed based on [3; 6].

Figure 1. Systematization of approaches to address the current needs of businesses in the tourism industry within the tourism cluster

Table 3. Key aspects of implementing an approach that encompasses the provision of transport and logistics services using green transport and logistics solutions

Table 4. The key aspects of implementing an approach that involves providing transport and logistics services through multimodal transport solutions

The key features of this approach that address the current needs of tourism industry enterprises in the tourism cluster include a focus on electric vehicles and hybrid transportation systems, emphasis on renewable energy sources, route optimization, adherence to ecological standards and certification, development of charging infrastructure, and simulation of public transportation use (Table 3).

The advantage of this approach is that green transport and logistics solutions in tourism are recognized as a key element of sustainable development, and their implementation can lead to a reduction in the environmental impact of the tourism industry [5--6]. This approach is based on ensuring sustainability and collaboration in providing transport and logistics services in tourist clusters.

The approach involving the provision of transport and logistics services through multimodal transport solutions is based on transportation systems that integrate various modes of transport (road, rail, aviation, maritime). The key features of this approach, addressing the current needs of tourism ^{and other} ^п-оптмЫ cntena.

Source:

Conclusions from this study and prospects for further exploration in this area.

In accordance with the above, it is evident that modern approaches to providing transport and logistics services in tourist clusters contribute to the development and optimization of tourism industries, the enhancement of customer satisfaction, and the creation of a sustainable environment for tourism. It can be concluded that:

1. The key factors synthesizing improvements in the provision of transport and logistics services are efficiency and convenience, sustainability and collaboration, and the enhancement of service quality and user experience.

2. The factor of efficiency and convenience is shaped through multimodality (which involves the comprehensive integration of various modes of transport, allowing tourists to conveniently move within the cluster using optimal routes and transportation modes) and integrated mobile applications (providing access to information and booking options through a single mobile app, facilitating planning and service utilization).

3. The factor of sustainability and collaboration is shaped through green logistics (involving the use of environmentally friendly transport solutions and green technologies to reduce emissions and enhance ecological sustainability) and collaboration among providers (involving cooperation among various service providers within the tourist cluster to improve coordination and facilitate external interaction).

4. The factor of enhancing service quality and user experience is shaped by all approaches to providing transport and logistics services due to their focus on addressing the current needs of tourism industry enterprises in the tourism cluster through personalization (involving the use of user data to provide personalized recommendations and services, enhancing the quality and individuality of journeys) and feedback (enabling the ability to leave reviews and receive feedback, allowing companies to improve their services and cater to customer needs).

In this context, the prospects for further research lie in the development of methodological approaches to creating an efficient and sustainable infrastructure that meets the needs of modern travelers and promotes sustainable tourism development.

Література

1. Маслиган О.О., Гоблик-Маркович Н.М., Тодьєрішко Е.В. Принципи, методи і форми регулювання туристично-рекреаційних кластерів у регіонах із застосуванням прийомів маршрутизації. Ефективна економіка. 2021. Вип. 12. - URL: http://www.economy.nayka.com.ua/ ?op=1&z=9721 (дата звернення: 29.12.2023).

2. Машталер О., Гуцул Т., Маслиган О., Че- бан Ю., & Цимбалістова О. Кластери в стратегії економічного розвитку України та її регіонів. Financial and Credit Activity Problems ofTheory and Practice. 2023. Vol. 3 (50). Pp. 320--329.

3. Підгірна В.Н., Данілова О.М. Характеристика системи менеджменту туристичної індустрії на сучасному етапі. Економіка та управління національним господарством, 2020. № 1. Т. 31 (70). С. 65--71.

4. Підгірна В.Н., Ємчук Т.В. Перспективи розвитку ринку туристичних послуг України в умовах трансформаційних змін. Інфраструктура ринку. 2020. Вип. № 49. С. 46--50.

5. Підгірна В.Н., Костащук В.І. Характеристика географічних особливостей розвитку ринку туристичних послуг України. Інфраструктура ринку. 2020. № 42. С. 108--113.

6. Церклевич В., Діль А., Блаута А., Діль М. (2023). Інноваційні компоненти стратегії просування ресторану регіональної кухні Поділля: кейс "Ресторації Шпігеля" Трансформаційна економіка, Вип. 3 (03), рр. 61--69.

7. References:

8. Maslygan, O.O., Goblyk-Markovych, N M. and Todyerishko, E.V. (2021), "Principles, methods, and forms of regulation of tourist and recreational clusters in the regions using routing techniques", Efektyvna ekonomika, vol. 12, Available at: http://www.economy.nayka.com.- ua/?op=1&z=9721 (Accessed: 29.12.2023).

9. Mashthaler, O., Hutsul, T., Maslygan, O., Cheban, Yu., and Tsimbalistova, 0. (2023). "Clusters in the strategy of economic development of Ukraine and its regions", Financial and Credit Activity Problems of Theory and Practice, vol. 3 (50), pp. 320--329.

10. Pidhirna, V.N. and Danilova, O.M. (2020), "Current characteristics of the tourism management system", Ekonomika ta upravlinnya natsional'nym hospodarstvom, vol. 1. Т. 31 (70), pp. 65--71.

11. Pidhirna, V.N. and Yemchuk, T.V. (2020), "Prospects for the development of the Ukrainian tourism market in the context of transformational changes", Infrastruktura rynku, vol. 49. pp. 46--50.

12. Pidhirna, V.N. and Kostashchuk, V.I. (2020), "Characteristics of the geographical features of the development of the Ukrainian tourism market", Infrastruktura rynku, vol. 42, pp. 108--113.

13. Tserklevych, V., Diehl, A., Blauta, A., and Diehl, M. (2023), "Innovative components ofthe strategy of promoting a restaurant of Podillia regional cuisine: the case of Spiegel's Restaurants", Transformatsiyna ekonomika, vol. 3 (03), рр. 61--69.

Размещено на Allbest.ru