The condition assessment of hotel business development in Ukraine

The problem formulation. Focusing on European standards and some transition to them is a distinctive feature of hotel business as one of the most promising areas in Ukraine. Hotel enterprises are looking to increase their profits, and are searching for good ways and effective tools in order to achieve the desired financial results. According to world standards, the accommodation fund in Ukraine is almost 10 times less than the European average. The latter necessitates the study of hotel enterprises and similar accommodation facilities.

The state of the problem study

Complicated issues of hotel business amplification, and management of hotel enterprises are highlighted in the works of M. H. Boiko (2016), S. S. Halasiuk (Halasiuk & Naimark, 2019), M. A. Zhukova ( 2017), L. M. Hopkalo (Bovsh & Hopkalo, 2020), Ye. V. Kutsenko (2017a, 2017b), A. V. Merkulova (2017), L. M. Mynko (2015), S. H. Nezdoiminov (2016), L. I. Nechaiuk, N. O. Nechaiuk (2009), Yu. Ya. Opanashchuk (2017), O. M. Polinkevych (2021), V. F. Semenov (Lytovchenko & Semenov, 2015; Semenov & Niecheva, 2015).

Unresolved issues. Studies of collective accommodation facilities have not been conducted; problems of efficient hotel enterprises functioning have not been researched in detail, as well as ways of competitiveness preferment of enterprises in modern conditions.

Aim and methods of research

Ensuring ecologically safe conditions of environment is a relevant and necessary trend in the hotel enterprises development. Adherence to the permissible limits of toxic substances influence on health is an important task of public safety (Ilyin et al., 2020). Ecological issues are at the forefront of the International Hotel and Restaurant Association (IHRA) activity.

Uneven loading of CAF depends on many factors. One of the main among them is an unreasoned policy of local self-government bodies and state authorities.

The scope of room fund in Ukraine tends to increase: in 2018 and 2019 it was 39 589 and 39 634 rooms. In 2019, in Ivano-Frankivska and Lvivska regions, the total number of rooms was 2 120 and 5 677, which is 36 and 35 un. more than in 2018 (Table 3, Pic. 4). However, for the period from 2018 to 2020, a decrease in the number of rooms in hotels and similar accommodation means was observed, from 39 589 to 37 497 un., which is - 2 092 un. (5,3 %).

A significant amount of rooms in hotels is noticed in 2020: in Kyiv it was 8 544 un., and in regions like this: in Lvivska - 5 371 un., Odeska - 3 256 un., Kyivska - 2 076 un., Ivano-Frankivska - 1 937 un. (Pic. 4).

Pic. 4 The number of hotel enterprises in 2020 by regions of Ukraine (concluded on the basis of Table 3)

The maximum average quantity of hotel rooms in 2020 was: in Kyiv - 90 rooms, in Khersonska and Lvivska regions - 58 rooms, in Ivano-Frankivska region - 55 rooms (Table 3).

Table 3

The number of rooms in hotels and similar accommodation means by regions in 2018-2020 (State Statistics Service of Ukraine, 2020)

Consequently, the study finds out that reducing the demand for services of hotel enterprises in crisis circumstances is the main problem of hotel business development. The effective enlargement of hotel enterprises requires a powerful analytical system, which should be based on official statistics for management decisions initiation.

The decrease of CAF, hotels, the number of rooms and foreign tourists who stayed in them is noticed. However, in Ukraine, the scope of room fund tends to increase, particularly, in Lvivska, Odeska, Kyivska and Ivano-Frankivska regions.

It is necessary to develop infrastructure, improve the quality of services and expand their range in accordance with consumers' requirements, and with the use of advanced technologies, as well as to introduce innovation and project support for hotel enterprises development, to attract investments in economic sectors growth, increase population solvency. Double standards, lack of significant management decisions, a considerable payback period of hotel enterprises in comparison with other real estate sectors hinder the development of the country's hotel potential. The research showed insignificant investment activity in Ukrainian hotel business development, due to the difference in non-compliance of standards observed in Ukraine with world services, the inconsistency of service quality to price paid by guests in COVID-19 pandemic circumstances. For the hotel business progress in Ukraine, it is necessary to introduce the experience of foreign countries, which will ensure the maximum level of management. It is vehemently to create appropriate conditions for the association of hotels in the network, and to form integration units. These processes will enable the search for optimal management methods and cooperation in the network, which will help to obtain the best management results in the hotel business maintenance.

Prospects for further studies are the elaboration of offers for regulatory and legal support for the activities of CAF and hotel enterprises. Issues, related to the study of the classification of economic activities types (CEAT/KVED) remain relevant, taking into account the fact that the classifier is an important source of information and analysis of capital investments which characterise the hotel business in Ukraine.

References

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