Gender aspect of socio-cultural representations in advertising discourse
The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.
Рубрика | Маркетинг, реклама и торговля |
Вид | статья |
Язык | английский |
Дата добавления | 23.09.2020 |
Размер файла | 14,4 K |
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