Tier strategy - an effective marketing instrument in hotel industry
Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 12.10.2018 |
| Размер файла | 104,7 K |
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