Global marketing strategies of McDonald’s Corporation (with Reference to Hungary and Russia)
McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | контрольная работа |
| Язык | английский |
| Дата добавления | 22.05.2018 |
| Размер файла | 14,4 K |
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