Joint Marketing Strategy of Business Clusters: Newcomers In Search of Competitive Advantages on the World Market
The purpose of the paper is to analyze the role of business clusters and their marketing policy in gaining competitive advantage on the world market. The paper takes network paradigm as main basis of investigation looking at the development of clusters.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 18.05.2018 |
| Размер файла | 241,8 K |
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