Marketing Strategy and Marketing Effectiveness

Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.

Рубрика Маркетинг, реклама и торговля
Вид реферат
Язык английский
Дата добавления 06.02.2011
Размер файла 22,2 K

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