Impact of culture on marketing strategy: Introduction to the special issue
Culture and marketing communication. Culture and consumer socialization. Materialism, identity and religiosity. Culture and service quality. Culture and language effects. Culture and consumer revenge behavior. Culture and government action.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | реферат |
| Язык | английский |
| Дата добавления | 22.12.2009 |
| Размер файла | 16,3 K |
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