Evolution of political advertising in the communication space of Ukraine
Conducting a comprehensive analysis of political advertising and campaigning from 1991 to the last presidential elections. The media as a reference point in choosing the political sympathies of addressees. Active phase of advertising development.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 24.02.2024 |
| Размер файла | 45,0 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
Public service advertising, types of advertising. Media and advertising approaches, influencing and conditioning. Dependency of the media and corporate censorship. Popular culture: definitions, institutional propagation, folklore, advertising and art.
курсовая работа [62,0 K], добавлен 03.03.2010Plan of marketing. Absence of a large number of competitors. The emergence of new competitors. Active advertising policy. The absence of a known name in the market. Break even point. The price for advertising. Distribution channels and pricing policy.
презентация [2,6 M], добавлен 15.02.2012Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
дипломная работа [49,3 K], добавлен 19.06.2010Study of possible types of the special advertising and its value on the example of the use different firms in the different areas of management. Determination of features of the special advertising depending on geography of business and market structure.
курсовая работа [28,4 K], добавлен 12.10.2010Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.
курсовая работа [36,5 K], добавлен 05.09.2011Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.
реферат [13,7 K], добавлен 14.06.2012A detailed analysis of lexical-semantic features of advertising in the World Wide Web. Description of verbal and nonverbal methods used in online advertising. Bringing a sample website hosted on its various banners and advertisements to consumers.
дипломная работа [99,7 K], добавлен 10.04.2011The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
реферат [16,1 K], добавлен 09.05.2011Message strategies. A few words about creative strategy. Some final thoughts about the message strategy. Nowadays market economy is widespread all over the world. It is not creative unless it sells. Legal constraints Many laws govern advertising.
презентация [111,9 K], добавлен 14.06.2012Рынок special events в России. Спонсорская поддержка "Кубок 12 коллегий - 2012" в СПбГУ как средство PR. Разработка полиграфического материала. Рекомендации по информационному наполнению официального сайта event-агентства "ID Group Advertising".
дипломная работа [2,1 M], добавлен 11.01.2016Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
курсовая работа [66,3 K], добавлен 09.02.2016Аdvеrtіsіng cаn bе cоntrоllеd, іdеntіfіаblе pеrsuаsіоn utіlіzіng mеаns оf mаss cоmmunіcаtіоns. Thе purpоsеs оf аdvеrtіsеmеnts аrе: tо аttrаct аttеntіоn; tо еnlіst thе vіеwеrs іntеrеst; tо shоw а mеаns оf sаtіsfyіng а wаnt thrоugh purchаsе оf thе prоduct.
реферат [24,8 K], добавлен 28.04.2010Баннерная реклама в интернете и баннерные сети, автоматизация процесса баннерообмена. Возможности контроля взаимодействия с пользователем. Стандартизация баннеров Internet Advertising Bureau. Использование специальных служб обмена, ограничение на размер.
курсовая работа [206,8 K], добавлен 12.04.2009The concept of brand capital. Total branded product name for the whole company. Nestle as the largest producer of food in the world. Characteristics of technical and economic indicators. Nestle company’s brands. SWOT-analysis and Nestle in Ukraine.
курсовая работа [36,2 K], добавлен 17.02.2012The internal and external communication systems of the Nestle company. Background of the company. SWOT analysis: strength, weaknesses, opportunities. Architecture of Intranet systems. Business use of intranet systems. Intranet tools and its benefits.
контрольная работа [304,7 K], добавлен 28.10.2013The main objectives promotion as the process. Overview and the Unique Aspects of Financial Services Industry. Financial Services, Customer Trust and Loyalty, Relationship Building. Aims of the DRIP elements as a "communication flow" model of promotion.
курсовая работа [119,9 K], добавлен 25.04.2015Понятие коммуникации и маркетинговых коммуникаций. Целевая аудитория и методы работы с ней. Оценка эффективности маркетинговых коммуникаций при работе с целевой аудиторией. Характеристика Forum Media Group. Филиал Forum Media Group на российском рынке.
дипломная работа [1,3 M], добавлен 19.12.2013The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
реферат [12,5 K], добавлен 17.02.2013Business plans are an important test of clarity of thinking and clarity of the business. Reasons for writing a business plan. Market trends and the market niche for product. Business concept, market analysis. Company organization, financial plan.
реферат [59,4 K], добавлен 15.09.2012An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
курсовая работа [57,8 K], добавлен 19.06.2011
