Factors influencing online impulse buying behavior: evidence from young Russian consumers
E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | дипломная работа |
| Язык | английский |
| Дата добавления | 07.12.2019 |
| Размер файла | 199,2 K |
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