Marketing basic principles
Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | доклад |
| Язык | английский |
| Дата добавления | 29.05.2016 |
| Размер файла | 300,3 K |
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