Mercedes Benz in the United Kingdom market

Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.

Рубрика Маркетинг, реклама и торговля
Вид курсовая работа
Язык английский
Дата добавления 22.05.2014
Размер файла 162,1 K

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