Analysis of internal environment of the company

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Plan

Introduction.

Analysis of internal environment of the company:

Defining the mission, goals, objectives and tasks of "RVK Seventh Heaven";

Analysis of organizational structure;

HR at the firm;

Analysis of the marketing company.

Analysis of the environment:

Analysis of factors directly influence:

Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven";

Analysis of suppliers and competitors;

Analysis of consumers.

List of references.

Attachments.

Introduction

Limited Liability Company "Advertising and Production Company Seventh Heaven" was founded January 25, 2005. The head company director Ruslan G. Kravchuk, acting under the Charter. Ltd. "RVK Seventh Heaven" is a privately owned and has two founders to 51% and 49% of the share capital of the enterprise. Registered capital is 100,000.00 (One hundred thousand). The company is a legal entity registered in the Unified State Registry of Enterprises and Organizations of Ukraine (EDRPOU) number 33348998 and has its own balance sheet, account of the Kyiv regional administration JSCIB "UkrSibbank" (MFO 300733), a round seal with its full name, logo and other necessary information. The company operates on a full economic accountability and self-financing. Ltd. "RVK Seventh Heaven" is the payer of VAT and income tax on general grounds. In his work "RVK Seventh Heaven" follows the laws of Ukraine, resolutions of Parliament, decrees and orders of the Government and orders management.

His direct the company launched 10 February 2005. The main activity is printing and promotional activities such as making promotional printed products (digital, offset, large-print), production of promotional gifts and image products, promotion and advertising (dyv.zrazky in Dod.1). The company has its own production in the digital machines Canon, cutter, Thermo, perfobindera. For all other activities except digital printing, "RVK Seventh Heaven" mediate, although positioned as advertising and production company with a full range of printing services.

The original name of the company "Seventh Heaven" was chosen for several reasons. First, the central office was located (and now is) on the seventh floor office building. Second, the "Seventh Heaven" had subconsciously associated with a known idiom "To be in seventh heaven of happiness", that name was subconsciously carry a clear association for consumer confidence, which is the best company in the industry, there is always the consumer will understand and help , advise, they will receive high quality services in the shortest possible time and at the best price. That is, work (place order) with "RVK Seventh Heaven" consumers like it, it will be in seventh heaven. As it turned out later, the name justified itself. Indeed, it is certain associations from consumers, they can easily remember it. The company also uses the corporate colors in the color gamut of the sky - blue and blue.

Every organization - a kind of living organism. The organization has a life cycle, and its "health" and its activity depends on external and internal factors. Factors internal effects include: mission and goals, organizational structure, technology and personnel. Factors external influences include: legislative and policy changes, the overall economic situation, suppliers, competitors, consumers, social and cultural factors. So my personal challenge to the practice was to analyze the internal and external environment of "RVK Seventh Heaven", draw conclusions and make recommendations.

Analysis of internal environment of the company.

Defining the mission, goals, objectives and tasks of "RVK Seventh Heaven."

The organization - a social formation in which the general aspirations of many people united for a common purpose.

Organization - a group of people familiar with the overall objectives. The organization can be seen as a means of achieving goals, which allows people to do collectively what they can do individually [5, S.89].

The purpose of the organization - the end state or desired result, which is trying to reach the staff of the organization. Objective - to work or activity to be performed.

Mission - a set of quality provisions in the generalized form reveal the purpose, which decided to devote himself to the company. Availability characterizes the direction of the organization's mission to meet the socioeconomic needs of society. The mission of the company - a letter addressed to both external and internal users, setting forth the reason for the existence of the enterprise and the characteristics that distinguish it from other firms is a way of perception, the image of the company, to identify areas of its operations and resource allocation. The mission serves as a motivator for employees of the enterprise and creates interest in it from the environment [4, p.36].

Goals developed for this mission. The value of the mission formally expressed and efficiently represented employees of the organization can not be overstated. Developed on the basis of objectives are the criteria for the entire next management decision making. If managers do not know what is the main purpose of their organization, then they will not be a logical starting point for selecting the best alternative. Mission details the experience of the firm and provides direction and guidelines for setting goals and strategies at different organizational levels.

Mission of "RVK Seventh Heaven" can be defined as "Full range of advertising and printing services." It can be accompanied by "Always glad to see you in seventh heaven!" These slogans express the call: "Come to us, we always understand and help," "You do not have anywhere to go and look for anything else, you will find in us, because we provide a full range of advertising and printing services with high quality, quickly and at the best price, "" You will always enjoy working with us! "Mission always accompanies a company logo (see Dod.1) and sounds convincing to potential customers.

From the perspective of the life cycle of "RVK Seventh Heaven" is at the stage of childhood and adolescence. Because the company is characterized by: the main goal - to provide short-term profit and its growth, the main goal - rapid growth and survival through the correct management, the main task - strengthening and broadening of the market, the organization of work and planning income increased pay and more details:

organization of production processes to provide advertising and printing services;

Extension clientele by finding and attracting new customers;

increasing the number of sales managers;

increase the volume and speed of production;

of commercial mediation of transactions;

making long-term agreements with suppliers;

timely and complete enterprise software necessary materials for production;

operational activities of logistics companies;

implementation processes of advanced technologies, new techniques and best practices for the production of printed products and the provision of advertising services;

improve staff motivation;

of measures to ensure the health, safety and occupational health;

monitoring, conducting audits and inspections Documentation in subdivisions;

for other activities not prohibited by applicable law

Analysis of organizational structure

The organizational structure of the company - a relationship between levels of government and types of work (functional responsibilities) to perform parts of the organization or individual employees.

Advertising and Production Company "Seventh Heaven" has a linear organizational management structure (Figure 1). Linear structure of management often use small and medium-sized firms engaged in manufacturing Simple. For such a structure characterized by: a distinctly one-stop early, high level of centralization of management, functional specialists minor powers are recommendatory in nature. The advantages of linear structures are: unity, clarity of instructions, coordination of performers, one communication channel, clearly defined responsibility, efficiency in decision making, personal responsibility manager for the outcome. Disadvantages: high demands on the head, the absence of chains in planning and preparation decisions, congestion information, contacts, concentration of power. As of October 3, 2005 at the "RVK Seventh Heaven" employed 12 people, including 1 - Director, 1 - accountant, 5 - in the printing department, 5th Division sales managers.

Senior management of the organization are its founders. High executive director has, which makes the current management of the company. In the production department of the company include: designer, administrator, whose functions include receiving and processing orders and orders office manager for Digital Printing, PrePress (preparation to printing), filling of forms orders, running layouts in print, of a report on the volume of printing, etc. 2 pechatnyky that control the printing process and fulfill postpres (cutting, creasing, punching, laminating, sticking, collecting structures, etc.); driver. The department managers are 4 mendzhera selling advertising and printing products and a sales manager of online advertising. The Director shall decide on whether the current management company, except matters within the exclusive jurisdiction of the founders. Monitoring of company founders shall jointly with the director, and part of every employee. Director performs many functions: the organization of the company and every officer in it, planning, personnel management, training new employees, customers and orders of control tasks employees. Director has extensive experience and proficiency in the company, including advertising and printing. Director delegates authority manedzheram company and head of production department. Every employee at the end of month report in writing to the Director on the results of the work of time and financial costs. The director in turn each week conducting workshops with department managers and general designer of the month meeting at which each employee can express their wishes and vision of the future development of the company.

Financial management enterprise engaged accountant and director together

The company clearly defined terms of a salary (10 of each month). Wages are calculated based on the accountant tabelyuvannya working time spent by each employee of a month. After approval of the results of calculations with the director, wages sent to the card accounts of employees.

The organization also there are rules and norms of behavior of staff, but they are few and probably covert, and professional relationships in an organization established by these rules and regulations. The status of each officer are clearly defined job descriptions, which provided functional responsibilities, rights and responsibilities and order submission. Each officer shall make a decision within its competence and duties, but it can take the initiative, although the direction of the initiative also defined job description. This organization seeks stability, but more suited to the realization that change is a necessary attribute of every organization in today's market conditions. Methods of work and rules and stable, but the change is quite acceptable because the organization has to adapt to changing internal and external factors that constantly affect its activity.

HR at the firm

Office staff at the firm "RVK Seventh Heaven" deals directly with the agreement founding director. Director makes decisions on hiring employees, training, rotation, motivation and dismissal, if a person does not meet the position that it occupies.

As a result of my analysis, I concluded that personnel management in the enterprise "RVK Seventh Heaven" - the weakest link. At the beginning of the company employed eight people. As of October 3, 2005 - 12 people. Consists of a superficial impression that the company is slowly but purposefully grows and develops. But if you consider in more detail and to follow all changes in personnel of the enterprise, it appears that within 8 months of existence the total number of employed workers is 16, and those who left the company, 8. We can conclude that the composition of the company is very unstable. This phenomenon is called turnover. And the higher the level of turnover at the firm, the worse it affects its activity, as is the additional cost of finding new employees and their training.

In my opinion, such a situation the company has for several reasons. First, the company's personnel policy is not developed properly. The search and recruitment weak and incomplete. There are many ways of hiring workers, among them, directories, people who accidentally come in search of work, ads in newspapers, employment services, private agencies for recruitment, special meeting of stakeholders (job fairs), universities, colleges, places, announcements on radio and television, the Internet. At the time of passing my practice company "RVK Seventh Heaven" just placed an ad in the weekly "Job." I would recommend to use as modern popular tools such as internet, job fairs and contest among the students of professional students. Second, I watched the trend of employment due to lack of training of the next best, which came to the interview. We're still spending more quality selection and evaluation of applicants for each position. It takes more time, but eliminate the possibility of hiring a person who is responsible for their professional qualities and qualifications as to which it was. Thirdly, the company is no separate office for HR functions such as personnel manager. This function takes the right director. Often it happens that through zahruzhenist organizational and management work, he does not have enough time to properly carry out personnel policy and to improve the situation. Therefore, in my opinion, the company needed a professional in this matter - manager staff. And if the organization is able to financially support a new position, she would benefit from this in the future. On the other hand, the company is relatively new, and the formation of single stable team of skilled staff continues long enough. Because printing and advertising industry is relatively young, and find qualified and experienced staff is difficult, I think that for LLC "RVK Seventh Heaven" would be the most optimal follow the policy of growing its own professional staff. Such a policy also complies with and known all over the world The Coca Cola Company, Siemens and others.

Analysis of the marketing company

Specialists have developed a marketing concept of LLC "RVK Seventh Heaven" for the first year of the main tasks are:

Provide identification name and logo of the company (ie, all promotional and commercial materials, price lists shall contain the full official name, logo and location).

Call a clear association of the company's name for advertising and printing (slogan LLC "RVK Seventh Heaven", "Full range of advertising and printing services").

Increasing the number of "incoming" calls (business cards and other primary promotional materials should include contact numbers, postal and e-mail address of the firm).

Increased efficiency of sales managers (image support)

The target audience is managers of marketing, advertising, PR departments, employees of companies that are responsible for the development and production of promotional items. Chosen method of marketing concepts are:

Newspapers

Scientific journals ("Printing", "Print Plus", etc.).

Internet (creating your own information site)

Urban and mobile information

References ("Yellow Pages", "All of Kyiv", "Printing from A to Z", etc.).

Radio

Outdoor advertising (own sign or board).

As 03.10.2005r. achieved the following results of the marketing concept LLC "RVK Seventh Heaven":

Placed advertising in magazines "money power" and "Business Capital".

View and run the air radio stations and Music Radio Hit FM commercial company.

company marketing factor competitor

Almost complete website development company

Made and posted a sign at the entrance to the office of LLC "RVK Seventh Heaven" (front factory KINAP, Frunze Str. 160).

Placed advertising information company in the city and the mobile help 059 help 609.

Placed coordinates LLC "RVK Seventh Heaven" in the directory "Yellow Pages 2006", "All of Kyiv 2006" and "Print from A to Z".

With well developed marketing concept main customers LLC "RVK Seventh Heaven" were companies such as Nokia Ukraine, of Epson in Ukraine of "Petey Fudvold Marketing Ltd" (trade mark MacCoffee), UN Office in Ukraine, published in "Trading house" Cartel "(" money power "," Business Capital "," Vokruh light "), a supermarket," neighbor "football club" Arsenal "Ltd." Parity-Auto "(official dealer of brand SsangYong, KIA, Hyundai), Soft yuzik Radio Association of children's fashion, and others.

Analysis of the environment. Analysis of factors directly influence

In general, all factors of influence on the organization are divided into direct impact factors (legislation, suppliers, competitors, consumers) and indirect (general economic situation, social and cultural factors, international events, political factors, NTP). In its report on practical training at JSC "RVK Seventh Heaven" I focused on the factors directly impact because at present stage of development of the company they have the most meaning for her.

Laws and government agencies that have an impact on the activities of "RVK Seventh Heaven"

In most market economies, which is Ukrainian, the interaction between sellers and buyers falls by the numerous legal restrictions. Each organization has a legal status, and this determines how an organization can conduct its affairs and what taxes to pay. The number and complexity of the laws of each subsequent year of Ukraine's independence increased. And no matter how the company relates to these laws, it must follow them or be liable to a fine or complete cessation of activity by their breach. Yet the amount of paperwork required to comply with current legislation, has become excessively large.

In the activity of "Advertising and Production Company Seventh Heaven" is guided by law in the Verkhovna Rada of Ukraine, Cabinet of Ministers of Ukraine regulations and other national and local committees and organizations. Among them: The Constitution of Ukraine, laws "On Enterprises", "On Entrepreneurial Activity", "On corporate tax," "bankruptcy", "consumer protection", "On Environmental Protection", "Safety and health care I in the workplace "and others.

Also, the organization shall comply with the requirements of state regulation. These authorities shall ensure the enforcement of laws in the respective fields of responsibility and impose their own requirements, which have the force of law. Economic activities of the Center, as well as any organization engaged in commercial activities is monitored and periodically audited by state agencies such as the CRE, PI, and locally conducted a comprehensive audit of financial and business branches in the approved plan no more than 1 per year.

Analysis of suppliers and competitors

In terms of organization system approach - a mechanism transformation of inputs into outputs [5, c.118]. The main types of inputs - this material, equipment, energy, capital and labor. Relationship between the organization and network providers to ensure the introduction of these resources - one of the most striking examples of the direct influence of environment on the operations and success of the organization.

"RVK Seventh Heaven" is dealing with several suppliers of products with different printing houses and publishers, as becomes dependent on their actions. A good example - providing energy, water, heating, that the organization receives from the state - monopoly and a monopoly high prices. This in turn increases the actual cost of maintaining a sq.m. premises. Similarly, and with the materials. If "RVK Seventh Heaven" is devoid of paper, film lamination and toners for the manufacture of printed products, the customers go to competitors. Among the suppliers of materials and equipment include: paper - "Dukat", "Regent", "coast" equipment - "Nissi" office equipment - "Epson"; telephony - Golden Telecom, UMC. For growth and prosperity of the company need the suppliers of capital. In Ukraine, such a number of potential investors: banks, shareholders, investment companies. For the "RVK Seventh Heaven" is the most convenient investment bank loans used to expand production capacity of the organization.

Competitors - this external factor, whose influence can not be underestimated. Management "RVK Seventh Heaven" clearly understands that if you do not meet the needs of consumers as well effectively, as do competitors, the company can not survive. In many cases, not consumers, such as competitors determine what kind of performance you can sell and what price to set. It is important to understand that consumers - not only the object of rivalry between the organizations. The latter may also maintain competition for labor, materials, capital and the right to use some innovation. From the reaction depends on the competition a lot of internal factors such as wages and the nature of the relationship between management and employees.

Taking into account the specific activity of "RVK Seventh Heaven", I combined these two factors directly influence the organization as suppliers and competitors. Specificity is that although the company and positions itself as an advertising and production company with a complete cycle of production of all promotional and printed products, but actually only has equipment for digital printing and postpresu, namely digital Canon 3220 machine with a maximum print format SR A3, Thermo, perfobinder, laminating, and powerful computers for design. For services to offset, wide, silk screen, dye sublimation printing and advertising company acts as an intermediary. Therefore, many organizations competing at the same time there are vendors, contractors' RVK Seventh Heaven. "

The Ukrainian market of advertising and printing services is a tough and intense competition. I think the market is saturated with companies offering the same services. Therefore, the strongest survive and thrive. For example, to competitors, "RVK Seventh Heaven" include about fifty advertising agencies and various dyzay studio without its own production base. Among them, the company has the priority, as it provides services for digital printing without margins. Also on the market are such well-known giants and leaders of printing as the "new print", "Polihafservis", "Dialogue Press," "ABC", "Blitsprynt. "," Blankservis "," High Castle "," Discover Card "," SL graghica "," Ukrainian sources "and others. Among the competitors who are also contractors of "RVK Seventh Heaven", is a company who puts customers' requests, we can note "Borovkov," "Banner," "Tetris," "Elephant", "Gross", "Veritas", " Keith "," Print Master "," Sparta "," Sprint "and others. In this case the company can provide customers with competitive price, because all the above-mentioned contractors provide "RVK Seventh Heaven" as a reseller, so to speak, "agency discount" which can not use all the other customers.

Analysis of consumers

Many accept the view of the famous expert on management, Peter F. Drucker, according to which the only real purpose of business - create user [5, c.123]. by this means the following: the very survival and existence justified the organization depends on its ability to find consumers the results of its operations and meet their needs. Consumers decide what products and services for them is desirable and at what price, thereby determining the organization for almost everything related to the results of its operations. Thus the need to meet consumer needs and influences of interaction with suppliers.

As stated in paragraph 2.4., The target audience is the leaders of marketing, advertising, PR departments, employees of companies that are responsible for developing and manufacturing promotional items, as well as individuals who need printing services to meet their own needs, for example, to congratulate the members of family or friends on holiday.

Through hard work and professionalism of management and managers of major clients LLC "RVK Seventh Heaven" were companies such as Nokia Ukraine, Epson representative in Ukraine of "Petey Fudvold Marketing Ltd" (trade mark MacCoffee), UN Office in Ukraine, published "Trade House "cartel" ("money power", "Business Capital", "Vokruh light"), a supermarket, "neighbor" football club "Arsenal" Ltd. "Parity-Auto" (official dealer of brand SsangYong, KIA, Hyundai), Soft yuzik radio, children's fashion Association and others.

And despite the fact that the level of purchasing power of citizens of Ukraine in force constant changes in the economy also is changing, why decided to devote their activities "RVK Seventh Heaven", will always be true, because no company in the market economy can not survive without an active marketing Policy and campaigns.

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