Brand management as a component of the modern organization’s competitiveness
The basic consideration of brand management in the context of strategic development of a modern enterprise. Characteristics of the brand as the main consistent set of functional, emotional, psychological and social promises to the target audience.
| Рубрика | Менеджмент и трудовые отношения |
| Вид | статья |
| Язык | английский |
| Дата добавления | 10.10.2023 |
| Размер файла | 27,3 K |
Соглашение об использовании материалов сайта
Просим использовать работы, опубликованные на сайте, исключительно в личных целях. Публикация материалов на других сайтах запрещена.
Данная работа (и все другие) доступна для скачивания совершенно бесплатно. Мысленно можете поблагодарить ее автора и коллектив сайта.
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
History of development the world leader in the production of soft drinks company "Coca-Cola". Success factors of the company, its competitors on the world market, target audience. Description of the ongoing war company the Coca-Cola brand Pepsi.
контрольная работа [17,0 K], добавлен 27.05.2015The impact of management and leadership styles on strategic decisions. Creating a leadership strategy that supports organizational direction. Appropriate methods to review current leadership requirements. Plan for the development of future situations.
курсовая работа [36,2 K], добавлен 20.05.2015The primary goals and principles of asset management companies. The return of bank loans. Funds that are used as a working capital. Management perfection by material resources. Planning of purchases of necessary materials. Uses of modern warehouses.
реферат [14,4 K], добавлен 13.05.2013Analysis of the peculiarities of the mobile applications market. The specifics of the process of mobile application development. Systematization of the main project management methodologies. Decision of the problems of use of the classical methodologies.
контрольная работа [1,4 M], добавлен 14.02.2016Milestones and direction of historical development in Germany, its current status and value in the world. The main rules and principles of business negotiations. Etiquette in management of German companies. The approaches to the formation of management.
презентация [7,8 M], добавлен 26.05.2015Definition of management. The aim of all managers. Their levels: executives, mid-managers and supervisors. The content and value of basic components of management: planning, organizing, coordinating, staffing, directing, controlling and evaluating.
презентация [414,2 K], добавлен 16.12.2014The audience understand the necessity of activity planning and the benefits acquired through budgeting. The role of the economic planning department. The main characteristics of the existing system of planning. The master budget, the budgeting process.
презентация [1,3 M], добавлен 12.01.2012Company’s representative of small business. Development a project management system in the small business, considering its specifics and promoting its development. Specifics of project management. Problems and structure of the enterprises of business.
реферат [120,6 K], добавлен 14.02.2016The concept and features of bankruptcy. Methods prevent bankruptcy of Russian small businesses. General characteristics of crisis management. Calculating the probability of bankruptcy discriminant function in the example of "Kirov Plant "Mayak".
курсовая работа [74,5 K], добавлен 18.05.2015Types of the software for project management. The reasonability for usage of outsourcing in the implementation of information systems. The efficiency of outsourcing during the process of creating basic project plan of information system implementation.
реферат [566,4 K], добавлен 14.02.2016
