Organizational culture

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Organizational culture

1) Surface organizational culture

The Porsche Company has highly-developed surface organizational culture. (So-called objective culture, according to another classification, deals with the company's architecture and interior finish, the organization of space, some service places created especially for its' clients, the usage of the logotype, verbal and non-verbal behaviour of its workers

In our analysis we will touch upon the Porsche office which is situated in Permyakova St. 54, Tyumen. It was opened there in 2006.

The building where the office is located stands separately from the other buildings near it, so that the company has independent place to accommodate its office. The materials used for decorating the building are of high quality and its colours are carefully selected in order to harmonize with each other. The building takes two floors: the ground floor places the company's sales hall, where four models of automobiles are presented. In the same hall there is a reception desk, a client's corner where you can choose the colour for your car and the materials for its inner finish, and a kind of a shop where you can find other products of the company, such as t-shirts, sweaters, neckties, belts, bags and cups. All the products carry the logotype of the company.

The first floor is created for its offices. The main stuff is located there while in the ground floor there are just several workers - chef-manager and two or three consultants.

The space is organized without economizing and the halls are quite spacious and light because of the great amount of windows there. The colour scheme of the inner decoration is alike to the colour scheme of the building itself: light walls with the elements of grey, black and cream.

Near the building there is a car park for the company's clients. It's quite big and free of charge. Besides, the company provides a car repair service.

Concerning verbal and non-verbal behaviour of the workers, we didn't find something specific about this company during doing our research. All the managers are somehow similar to the managers of other companies and organizations. They are quite polite and ready-to-help and always occupy a certain position for you to see him if you need any help or information. It is interesting to notice that such a big company like Porsche doesn't have any special uniform for its employees.

2) Subsurface organizational culture

organizational culture

This level of organizational culture dwells upon some immaterial things, referring to believes, principles, values, language of communication within the company and so on. This level can also be called subjective.

To analyze subsurface organizational culture of the Porsche Company, we surveyed three workers from its personnel in Tyumen office: two young women whose experience of working in the company was 3,5 years as a manager and a moderator and a young man who has been working for 3 months as a manager. The participants of the survey were given the list of 25 questions concerning different traditions, values and rituals which exist within the company. The aim of the survey was to define the degree of subsurface organizational culture of the company.

The results showed that the subsurface organizational culture is of a low level in its Tyumen office. In general, the answers given by the workers were more or less similar to each other, but the main differences turned out to be connected with the answers concerning the company's traditions, values and rituals. All of them agreed that every company should have its own organizational culture. Two of them saw the organization culture as a kind of a discipline and order in the company itself while for the third it was a cohesive collective following one common purpose.

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