Advertising function of headlines in English internet news: a cognitive linguistic perspective

The article studies the linguistic means of English Internet news headlines performing advertising function. Viewing headline as a riveting short-cut to the contents of an article, advertising function lies in attracting attention to the full-text.

Рубрика Иностранные языки и языкознание
Вид статья
Язык английский
Дата добавления 24.06.2020
Размер файла 715,9 K

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