Semantic and pragmatic peculiarities of aviation slogans
The study of airline companies advertising slogans as a specific type of communication. The communicative and pragmatic peculiarities of advertising autoslogans. The ways to achieve the communicative and pragmatic aims of advertising aviation slogans.
| Рубрика | Иностранные языки и языкознание |
| Вид | статья |
| Язык | английский |
| Дата добавления | 02.02.2018 |
| Размер файла | 19,4 K |
Соглашение об использовании материалов сайта
Просим использовать работы, опубликованные на сайте, исключительно в личных целях. Публикация материалов на других сайтах запрещена.
Данная работа (и все другие) доступна для скачивания совершенно бесплатно. Мысленно можете поблагодарить ее автора и коллектив сайта.
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
Features of the study and classification of phenomena idiom as a linguistic element. Shape analysis of the value of idioms for both conversational and commercial use. Basic principles of pragmatic aspects of idioms in the field of commercial advertising.
курсовая работа [39,3 K], добавлен 17.04.2011Structure (composition) of advertisements is determined by their purpose and tasks referred to. A very common feature of any advertisement is the advertising claims which possesses certain peculiarities and is of great interest to a translator.
реферат [12,4 K], добавлен 02.10.2009The grammatical units consisting of one or more words that bear minimal syntactic relation to the words that precede or follow it. Pragmatic word usage. Differences in meaning. Idioms and miscommunications. The pragmatic values of evidential sentences.
статья [35,2 K], добавлен 18.11.2013Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.
курсовая работа [32,5 K], добавлен 24.02.2014Semantic peculiarities of phraseological units in modern English. The pragmatic investigate of phraseology in particularly newspaper style. The semantic analyze peculiarities of the title and the role of the phraseological unit in newspaper style.
курсовая работа [103,4 K], добавлен 25.01.2013Theory of the communicative language teaching. Principles and features of the communicative approach. Methodological aspects of teaching communication. Typology of communicative language activities. Approbation of technology teaching communication.
курсовая работа [608,8 K], добавлен 20.10.2014The nature of speaking and oral interaction. Communicative approach and language teaching. Types of communicative exercises and approaches. Games as a way at breaking the routine of classroom drill. Some Practical Techniques for Language Teaching.
дипломная работа [72,3 K], добавлен 21.07.2009The study of the functional style of language as a means of coordination and stylistic tools, devices, forming the features of style. Mass Media Language: broadcasting, weather reporting, commentary, commercial advertising, analysis of brief news items.
курсовая работа [44,8 K], добавлен 15.04.2012Publicistic Headlines as an Irreplaceable Tool of Newspaper Style. On the translability of publicistic headlines. Defining the Publicistic Headline. On the approaches of translation used in Newspaper Style. Pragmatic functions of publicistic headlines.
курсовая работа [46,4 K], добавлен 10.02.2011The model of training teachers to the formation of communicative competence. How the Web 2.0 technology tools affect on secondary school students in communication. The objective of the model is instantiated a number of conditions. Predicting the Future.
курсовая работа [30,3 K], добавлен 11.06.2012
