Semiotics of product labeling

The communication role of semiotics in branded goods to connect words and images and convey meaning to others. expansion of semiotics across languages and the importance of developing sign processes in the multimodal context of marketing strategy.

Рубрика Иностранные языки и языкознание
Вид статья
Язык английский
Дата добавления 11.10.2024
Размер файла 207,6 K

Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже

Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.


Подобные документы

  • Analyzing the buyer behaviour, appraise the links between marketing communications and buyer behaviour theory, discussing the impact of the major variables influencing buying behaviour. Buyer decision making processes. Implications for marketing strategy.

    реферат [22,2 K], добавлен 18.11.2010

  • Communication process is not limited to what we say with words. There are 3 elements of communication: Words (7% of information is communicated though words), Body language (55%) and tone of voice (38%). Thus, 93% of communication is non-verbal.

    топик [4,5 K], добавлен 25.08.2006

  • History of the English language, its causes and global distribution. His role in global communication between peoples and as a major business. Comparison of British and American dialects. Proof of the importance of their various teaching for pupils.

    курсовая работа [119,7 K], добавлен 26.06.2015

  • The resolve of the understanding and the term of "neologism". The explaining of the meaning of neologism from the context. Giving one more meaning to already existing combinations. Nontechnical, author's (individual, individually-stylistic) neologisms.

    реферат [9,7 K], добавлен 01.03.2010

  • Loan-words of English origin in Russian Language. Original Russian vocabulary. Borrowings in Russian language, assimilation of new words, stresses in loan-words. Loan words in English language. Periods of Russian words penetration into English language.

    курсовая работа [55,4 K], добавлен 16.04.2011

  • Descriptions verbal communication in different cultures. The languages as the particular set of speech norms. Analysis general rules of speaking. Features nonverbal communication in different countries. Concept of communication as complicated process.

    реферат [213,9 K], добавлен 25.04.2012

  • The definition of concordance in linguistics as a list of words used in a body of work, or dictionary, which contains a list of words from the left and right context. The necessity of creating concordance in science for learning and teaching languages.

    контрольная работа [14,5 K], добавлен 18.01.2012

  • Borrowing as replenishing of the vocabulary Uzbek and English languages. Borrowed words, their properties, studying of borrowed words, their origin and their significance. The problem of assimilation of borrowed words, morphemes from classical languages.

    дипломная работа [44,6 K], добавлен 21.07.2009

  • The structure of words and word-building. The semantic structure of words, synonyms, antonyms, homonyms. Word combinations and phraseology in modern English and Ukrainian languages. The Native Element, Borrowed Words, characteristics of the vocabulary.

    курс лекций [95,2 K], добавлен 05.12.2010

  • Culture in the Foreign language classroom. Cross-cultural communication. The importance of teaching culture in the foreign language classroom. The role of interactive methods in teaching foreign intercultural communication: passive, active, interactive.

    курсовая работа [83,2 K], добавлен 02.07.2014

  • Modes and types of interpreting and also lexical aspects of interpreting. Handling context-free and context-bound words. Handling equivalent-lacking words and translators false friends. Translation of cultures and political terms. Translation of verbs.

    дипломная работа [84,6 K], добавлен 22.03.2012

  • Translation is mean of interlingual communication. Translations services industry. Importance of translation in culture life. Importance of translation in business life. Translation services in such areas as: economic, ecological, education, humanitarian.

    доклад [64,2 K], добавлен 02.12.2010

  • Lexico-semantic features of antonyms in modern English. The concept of polarity of meaning. Morphological and semantic classifications of antonyms. Differences of meaning of antonyms. Using antonyms pair in proverbs and sayings. Lexical meaning of words.

    курсовая работа [43,0 K], добавлен 05.10.2011

  • Role and functions of verbal communication. Epictetus quotes. Example for sympathetic, empathetic listening. Effective verbal communication skills. Parameters of evaluation. Factors correct pronunciation. Use of types of pauses when communicating.

    презентация [53,0 K], добавлен 06.02.2014

  • Current situation and market condition in which is Indes, offered services and company problems. Segmentation of the market and an industry condition. The analysis of possibilities and threats of firm, action for advancement of business processes.

    курсовая работа [21,5 K], добавлен 08.01.2012

  • Research planning for decision making. Questionnaire design and fieldforce instructions. Information for marketing decisions. Analyzing the specifications of marketing in order to communicate, work effectively with marketing professionals. Marketing plan.

    курсовая работа [29,4 K], добавлен 19.11.2010

  • The modern picture of quality of goods. Role of goods in satisfaction of necessities on the basis of theory of Maslou. The conception of the society of consumption. The separate service of technical control, independent of production of Henry Ford.

    реферат [205,3 K], добавлен 23.10.2010

  • Aims, methods and techniques of teaching the foreign languages. Methods of foreign language teaching and its relation to other sciences. Pronunciation as for a perfect imitation of a native speaker. The ways of explaining the meaning of the words.

    реферат [19,0 K], добавлен 25.12.2012

  • The Genius, some words on Shakespeare’s biography. The Comedy of Errors. Introducing words to Shakespeare’s Comedy. "The Taming of the Shrew" the first feminine comedy. The Two Gentlemen of Verona based on Feminine Work. A Midsummer Night's Dream.

    дипломная работа [48,2 K], добавлен 10.07.2009

  • The main principles of marketing. The globalization of activity and costs decreasing. The personification of interaction and transition to e-marketing and the problem of e-marketing economic effectiveness. Marketing communications in the internet.

    контрольная работа [29,3 K], добавлен 17.02.2011

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу.