Linguistic aspect of the category of politeness in advertising discourse
Elucidation of the relationship between the concepts of etiquette and politeness from the point of view of advertising discourse. Language and speech research. Politeness as a sociocultural phenomenon that contributes to the success of communication.
| Рубрика | Иностранные языки и языкознание |
| Вид | статья |
| Язык | английский |
| Дата добавления | 16.04.2023 |
| Размер файла | 46,3 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
Act of gratitude and its peculiarities. Specific features of dialogic discourse. The concept and features of dialogic speech, its rationale and linguistic meaning. The specifics and the role of the study and reflection of gratitude in dialogue speech.
дипломная работа [66,6 K], добавлен 06.12.2015Theories of discourse as theories of gender: discourse analysis in language and gender studies. Belles-letters style as one of the functional styles of literary standard of the English language. Gender discourse in the tales of the three languages.
дипломная работа [3,6 M], добавлен 05.12.2013The study of political discourse. Political discourse: representation and transformation. Syntax, translation, and truth. Modern rhetorical studies. Aspects of a communication science, historical building, the social theory and political science.
лекция [35,9 K], добавлен 18.05.2011Features of the study and classification of phenomena idiom as a linguistic element. Shape analysis of the value of idioms for both conversational and commercial use. Basic principles of pragmatic aspects of idioms in the field of commercial advertising.
курсовая работа [39,3 K], добавлен 17.04.2011The ways of expressing evaluation by means of language in English modern press and the role of repetitions in the texts of modern newspaper discourse. Characteristics of the newspaper discourse as the expressive means of influence to mass reader.
курсовая работа [31,5 K], добавлен 17.01.2014Structure (composition) of advertisements is determined by their purpose and tasks referred to. A very common feature of any advertisement is the advertising claims which possesses certain peculiarities and is of great interest to a translator.
реферат [12,4 K], добавлен 02.10.2009English songs discourse in the general context of culture, the song as a phenomenon of musical culture. Linguistic features of English song’s texts, implementation of the category of intertextuality in texts of English songs and practical part.
курсовая работа [26,0 K], добавлен 27.06.2011Theoretical aspects of gratitude act and dialogic discourse. Modern English speech features. Practical aspects of gratitude expressions use. Analysis of thank you expression and responses to it in the sentences, selected from the fiction literature.
дипломная работа [59,7 K], добавлен 06.12.2015Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.
курсовая работа [32,5 K], добавлен 24.02.2014Interjections in language and in speech. The functioning of interjections in Spanish and English spoken discourse. Possible reasons for the choice of different ways of rendering an interjection. Strategies of the interpretation of interjections.
дипломная работа [519,2 K], добавлен 28.09.2014Extra-linguistic and linguistic spheres of colour naming adjectives study. Colour as a physical phenomenon. Psychophysiological mechanisms of forming colour perception. The nuclear and peripherical meanings of the semantic field of the main colours.
реферат [193,7 K], добавлен 27.09.2013English traditions, known for the whole world. Main traditions of the United Kingdom of Great Britain. Traditional dividing of London by three parts: the West End, the East end, and the City. Politeness is a characteristic feature of Englishmen.
реферат [22,0 K], добавлен 23.04.2011The theory and practice of raising the effectiveness of business communication from the linguistic and socio-cultural viewpoint. Characteristics of business communication, analysis of its linguistic features. Specific problems in business interaction.
курсовая работа [46,5 K], добавлен 16.04.2011Stages and types of an applied sociological research. Sociological research process. Now researchers may formulate a hypothesis – a statement of the relationship between two or more concepts, the object’s structure, or possible ways to solve a problem.
реферат [15,6 K], добавлен 18.01.2009The standard role of adjectives in language. The definition to term "adjective", the role of adjectives in our speech, adjectives from grammatical point of view. The problems in English adjectives, the role and their grammatical characteristics.
курсовая работа [24,9 K], добавлен 07.07.2009Legal linguistics as a branch of linguistic science and academic disciplines. Aspects of language and human interaction. Basic components of legal linguistics. Factors that are relevant in terms of language policy. Problems of linguistic research.
реферат [17,2 K], добавлен 31.10.2011Acquisition of skills of oral and written speech in sphere of professional sea English language. Communication at sea. The basic classes of ships. Parts of a ship and her measurement. Pilotage and pilots. Buoys and beacons. Tides and tidal streams.
учебное пособие [4,9 M], добавлен 20.02.2012Descriptions verbal communication in different cultures. The languages as the particular set of speech norms. Analysis general rules of speaking. Features nonverbal communication in different countries. Concept of communication as complicated process.
реферат [213,9 K], добавлен 25.04.2012Theory of the communicative language teaching. Principles and features of the communicative approach. Methodological aspects of teaching communication. Typology of communicative language activities. Approbation of technology teaching communication.
курсовая работа [608,8 K], добавлен 20.10.2014The study of the functional style of language as a means of coordination and stylistic tools, devices, forming the features of style. Mass Media Language: broadcasting, weather reporting, commentary, commercial advertising, analysis of brief news items.
курсовая работа [44,8 K], добавлен 15.04.2012
