Concept and mediamentality structure

The concept of media reality on the example of television news. Relationship between the archaic picture of the world and the media. Hypothesis about the analogy between the archaic picture of the world and the structure of the sphere of visual media.

Рубрика Журналистика, издательское дело и СМИ
Вид статья
Язык английский
Дата добавления 06.02.2019
Размер файла 14,1 K

Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже

Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.

Размещено на http://www.allbest.ru/

Размещено на http://www.allbest.ru/

Concept and mediamentality structure

In a modern science sharply there is a problem of research of concept «the mentality», covering the psychological maintenance of processes of modelling of a reality in the consciousness, the determined historical and cultural specificity of human existence. The psychological science puts a difficult problem which consists in criteria of division of displays of state of mind and mentality before researchers. Many researchers (S.V. Lure, V.I. Berlov, D.V. Polezhaev, etc.) consider mentality as collective unconscious, without separating it from state of mind [1].

Psychologists believe that mentality exists without state of mind. V.A. Shkuratov divides concepts «mentality» and «state of mind «, specifying that animals have not got mentality at low level of culture.he divides mentality into classes: oral, written and media mentality [2]. Each class differs from each other in the speed, rates, conditions and in the ways of an information transfer. Slow classes of mentality - oral and written since they spend a lot of time for granting to the interlocutor of the information, fast class - media mentality since giving and translation of messages occurs by means of mass media.

Mediamentality is understood as some manufacture, transfer, mastering and effects of comprehension of the information. Media mentality consists of images which have short cycles of existence in an electromagnetic substratum [2]. In a hypothesis that the world picture consists of three layers-the top, the middle and the bottom, it is accepted that each layer reflects certain beliefs. In our opinion, such outlook is inherent also in a modern media picture of the world since not only the person designs media space, but also mass media form it round the person. In other words, it is a question of bilateral process of formation of a media reality. Our hypothesis consists that the visual media sphere is under construction by analogy to a three-level picture of the world. For check of this hypothesis the news material can be used.

Extract has made 480 releases of news of channels «Russia» and «NTV» from june till August 2008 г. The news material is divided on emotional colouring, an information occasion and on three-level model of the analysis. On emotional colouring of news it is possible to classify on positive, neutral and negative, in an information occasion - political, economic, criminal, military etc. For a basis of division of news on an information occasion the plot of media messages undertook. The quantity of positive and negative media events in a news material makes 90%, neutral 110% since all messages reflected emotional conditions of people.

The quantity of news in an information occasion was not considered, since all news file is analysed by means of the typological analysis where the basic categories of three-level model of a media card of the world are allocated.

The top: «space», «sky», «the natural phenomena»,» spiritual practice», «technics», «astronomy».

The middle: «policy», «economy», «criminal case», «culture», «transport», «history», «accidents», «military operations» and «medicine».

The bottom: «mines»,» depths of ocean, the rivers, the seas»,» earth geology», «minerals».

In the course of data processing in a news material the parity of positions top, the middle and the bottom is allocated. In june and july to a position «top» were refered to 10 media messages which basically reflected categories «space» and «the sky» the researches of planets of Mars connected with illumination and Saturn, with malfunctions onboard (ISS) (The international space station) and flights of a shuttle «Discovery».

The category «sky» abounds with reportings with aviashow and the first regular flight of air bus А-380. In August for the first time the position «top» has been presented by one category -» sky»: all news plots were devoted to wreck of passenger planes in Spain and Kirghizia.

These media messages carry both neutral and negative character since media events of a category «space» cause only informative interest to research of planets, but do not leave an emotional print. The video series is sated by photos of a research vehicle «Phoenix» of a surface of a planet Mars and rings of Saturn. The video picture was accompanied by the story about importance of studying of planets, its international status where the basic contribution was brought by the American scientists. Duration of expedition of device «Phoenix» - half a year. In this time scientists will collect the information on a planet, will try to find the answer to a question on life disappearance to Mars. Thus, the given media messages do not cause any emotions. Media events of a category «sky» have ambivalent character since in june and july it was told about flights of passenger and military planes, and also about importance of aviashow for development of domestic military design offices. All reportings were under construction on the report on flights and on emotional reactions of passengers. In August there are media messages on tragedies, in airport territory in Spain and Kirghizia. In reportings there are shots with fragments of planes, cars of firemen and rescuers, and also relatives of victims dominate.

The position «bottom» is presented by seven media events which reflect «mine» categories, «earth geology» and «depths of oceans, the rivers and the seas».

Basically all reportings have neutral character since messages describe results of archaeological and ecological expeditions. Only in june there were the negative events connected with a collapse of mines in Ukraine and in china. In August the events describing this position for the first time are not presented. Position «Middle» totals 463 media events where categories of «politician», «criminal case», «the natural phenomena», «accidents» and «military operations» dominate. In june and july categories of «politician», «criminal case» and «accidents» prevailed. In june of media event represented earthquake in china, flooding on Philippines, conflict origin between Russia and georgia. The quantity of the media events connected with acts of terrorism and road and transport incidents has sharply increased. In parallel with these messages it was shined a football theme. In july categories of «politician» and «accident» dominated. The category of «politician» shines court over M. Karadzhichem, the Serbian political criminal. A category «Accidents» considers technogenic and natural tragedies. Often there are messages on natural accidents - storms. Technogenic accidents are shown through collision of vehicles between Russia and georgia, and also achievements of the Russian national team on the Olympic games in china.

Thus, the three-level model of construction of a media picture of the world finds the reflexion in a news material. In position «top» categories «space» and «sky» are dominated, positions «bottom» of a category of «mine», «earth geology» and «researches of depths of ocean», in a position «middle» - «policy», «criminal case», «the natural phenomena», «military operations» dominated. A prevailing position in a media material is «middle» since mass media first of all shine the events connected with ability to live of the person, in the second - the events reflecting the heavenly and terrestrial phenomena. The three-dimensional model of a media picture of the world allows to reveal degree of a saturation of subjects news the message of certain semantics, to define recurrence of structural elements of media mentality, and also gives the chance to see reaction of an audience to this or that media event.

Literature

media television visual

1. Mentality of Russians (Specificity of consciousness of greater groups of the population of Russia) / Under edition I.g. Dubova. - M., 1997.

2. Shkuratov V.A. Art of economical death. - Rostov-on-Don: Narradigma, 2006.

3. Shkuratov V.A. From Manhattan up to the Northeast. - Samara, 2002.

Размещено на Allbest.ru


Подобные документы

  • The role of mass media in modern life. The influence of newspapers, magazines and television in mind and outlook of the mass of people. Ways to provide information and display the news of dramatic events, natural disasters, plane crash, murders and wars.

    презентация [730,5 K], добавлен 17.05.2011

  • Theoretical basics of Internet advertising. The analysis of the media planning process. The establishing media objectives through developing media strategies and tactics. The effectiveness of the media planning in Internet. The example of the media plan.

    курсовая работа [64,2 K], добавлен 25.03.2014

  • "The Bauer media group". "The Bertelsmann" is a German multinational mass media corporation. "The Axel Springer Verlag". The German media industry. Company that is specialised in production and delivery of media in the form of digital, audio, video.

    реферат [18,9 K], добавлен 13.03.2014

  • Consideration of the mass media as an instrument of influence on human consciousness. The study of the positive and negative aspects of the radio, television, press, magazines, Internet. Advantages and disadvantages of the media in the Great Britain.

    дипломная работа [2,3 M], добавлен 14.10.2014

  • Понятие, определение и специфика социальной журналистики в "small media". Анализ социальной тематики, базовой структуры малых медиа, линейной схемы коммуникации. Принципы существования малых медиа, их распространение по разным мультимедийным платформам.

    курсовая работа [228,8 K], добавлен 06.05.2018

  • Influence of television on modern political practice. Nature of media power and its impact on political system of society, its character, practice and institutions. Dangers of new mediated symbolic politics for the democratic political practices.

    реферат [25,0 K], добавлен 28.05.2012

  • История основания и развития телевизионного канала BBC (British Broadcasting Corporation). "Новейшая история" всемирной службы телевидения BBC. Ореол вещания BBC Worldwide Television. Характеристика и история каналов BBC World News и BBC Entertainment.

    реферат [32,7 K], добавлен 13.02.2011

  • Oprah as one of the longest-running daytime television talk shows in history. General characteristics of the Oprah Winfrey Show, acquaintance with guests. Relationship with the activity of one of the most influential in the world of american leaders.

    презентация [1,1 M], добавлен 28.05.2015

  • Особенности тенденции конвергенции СМИ в целом и явления, к которым приводит эта тенденция. История и направления деятельности медиа-холдинга "РосБизнесКонсалтинг". Реализация концепции конвергенции издательским домом Independent Media и "КоммерсантЪ".

    курсовая работа [99,7 K], добавлен 12.11.2010

  • Описание явления социальных сетей и современной ситуации на соответствующем рынке. Изучение видов взаимодействия в интернете и взаимодействия различных типов аудитории в социальных сетях. Рекомендации по продвижению СМИ на примере журнала "Катрен-Стиль".

    дипломная работа [2,6 M], добавлен 20.06.2014

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу.