The Pancakes cafe

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Business plan

The Pancakes cafй

Executive summary

The Pancakes cafй will be located in the center of Nicosia. The cafй will offer one of the Russian national cuisine. We will serve a large variety of home-cooked pancakes.

The mission of the Pancakes cafй is to provide a quality ad fresh dishes which will be made from only natural products. And provide good prices for people. We will demonstrate our devotion to the community through customer service and community relations.

Our ideal customers are many. On weekdays some of them will be students, pupils and office workers. These are people who cannot wait a long time of preparing delicious food and who have not a lot of spending money. Our prices and convenience are reasons to visit our cafй. Our other ideal customers will be people who come with family or friends to rest or celebrate some of celebration.

Customers will visit us by several reasons. First is the quality of the food at an affordable price. People want to believe that they are getting a good deal. Second is comfortable interior, friendly staff and delicious pancakes will create beautiful, unforgettable atmosphere and they will want more than once visit our Pancakes cafй. business managing leadership marketing

Our business will be a partnership. Four friends - Timur, Julia, Karina and Leon have a lot of ideas about this business, so they want run the cafй together.

Each partner will serve as a manager in the cafй. Timur will be the floor manager, Julia will be the grill manager, Leon will handle the accounting for the cafй and will Karina will be the director.

Our business will thrive for a number of reasons. First, our cafй will be located in the city center, so we will have a lot of customers and good reputation among them. Secondly, fresh production and third is fair prices. We believe that all of this factors will attract customers.

Our skills and knowledge in food service, combined with our connections to the community, will make this business a sound investment.

PART 1. THE CONTEMPORARY BUSINESS ENVIRONMENT

Business Name

“European Pancakes”

Description of business

The Pancakes cafй will be located in center of Nicosia. The cafй will offer one of the Russian national cuisine. We will serve a large variety of home-cooked pancakes which will be made from only natural products.

Form of business ownership

The business will be a partnership, meaning that Timur, Julia, Karina and Leon will run the cafй together. Each partner will also serve as a manager and has special skills that they can bring to the business. Timur will be a floor manager. He had work experience in this area and knows how to organize floor space and is good with customers. Julia will be a grill manager. She studied this, she will manage all backroom employees. These two managers can complement each other because they will have some responsibilities, but also sometimes can substitute for one another. Leon graduated Bachelor of accounting two years ago therefore he will be accounting manager. And handle accounting duty for our cafй. And he will also have one or two clerks who will help him keep all accounts up-to-date and accurate. Finally, will be a director of this cafй. As she graduated Bachelor of business administration, she know how to create , operate and guide business.

Ideal customer

Our ideal customers are many. On weekdays some of them will be students, pupils and office workers. These are people who cannot wait a long time of preparing delicious food and who have not a lot of spending money. Our prices and convenience are reasons to visit our cafй. Our other ideal customers will be people who come with family or friends to rest or celebrate some of celebration. Our prices, convenience and special promotions will attract customers to visit our cafй again and again.

Our advantages

Customers will visit us by several reasons. First is the quality of the food at an affordable price. People want to believe that they are getting a good deal. Second is comfortable interior, friendly staff and delicious pancakes will create beautiful, unforgettable atmosphere.

Ethical Issues

Most restaurants deal with suppliers. We will be no different. Many restaurants must make a choice between buying higher-priced produce and supplies or buying lower-priced produce and supplies. The ethical issue facing The Pancake Cafй therefore is the choice between buying quality products and earning a little less money, or buying lower-quality products and perhaps earning a higher profit. In the long run, we believe that a higher-quality product will lead to higher profits because our customers will notice the difference and come back for more.

We also believe we must behave the same to our employees, treating them fairly at all times.

Social Responsibility

Our business is in a small city. My friends and I have been researching this place for a long time. We noticed that it is good place for setting up business. There are lots of tourists every year, good people and no crime. And also good opportunity to expend our business.

Global Issues

The business will be a local one, so at this point in time we do not foresee there being any global issues we will need to address.

PART 2. THE BUSINESS OF MANAGING

Mission statement

The mission of the Pancakes cafй is to provide a quality ad fresh dishes which will be made from only natural products. And provide good prices for people. We will demonstrate our devotion to the community through customer service and community relations.

Business goals

First year goals:

1. Increasing sales by 2% each months

2. To break even

3. Increasing profits by 3% each quarter

Intermediate to long-term goals:

1. To earn net profits of $70000 within 5 years.

2. To open a chain of “The pancake cafй” in the city.

SWOT Analysis for “The pancake cafй”

Management

There is two levels of management in the pancake cafй, with four different types of managers as

Follows:

· Director

· Floor manager

· Grill manger

· Accounting manager

All managers are also co-owners

Organizational Chart

The organizational chart for “The pancake cafй” simple (flat organizational structure) . It contains only two layers of management. As the business grows,

Raw Materials and Supplies

We will buy the building which previously was used as a cafй. So we can use the existing tables and chairs. These may be in need of slight repair

The cafй will also need the following initial inventory:

(2) Cash registers @ $200 each$400

Squirrel POS system1400

(3) Microwave ovens @ $130 each390

Deep Fryer2500

Refrigeration Unit2000

Freezer4000

Dishwashing Unit2000

(100) Small Glasses @ $1.00 each100

(100) Large Glasses @$1.25 each125

(100 sets) Plates, Bowls, Mugs @$10.00 each1000

(100 sets) Silverware @ $12 per set1200

Total$15,115

Most of our food products will be made fresh in the store, so we do not plan to carry much in the way of food inventory.

Our inventories will not be affected by change in seasons or holidays. We plan to be open from 8 a.m. to 10 p.m., Monday through Saturday, and 10 a.m. to 8 p.m. on Sunday.

Quality Assurance

All employees will have some responsibility to ensure quality, but we believe quality begins with the management team. The floor manager will be responsible for the appearance of the cafй and responsible for pleasing the customer. The grill manager will ensure that quality food is purchased from distributors and prepared for customers. The entire management team will work to ensure that our cafй is synonymous with quality.

PART 3. PEOPLE IN ORGANIZATIONS

Corporate Culture

Our culture is reflected in our mission statement. We want excellence in every part of our restaurant, and every employee must understand how to achieve this standard once they have completed their training. Every employee must have a commitment to pleasing the customer, both in the quality of the food and in the overall experience they will have once they are inside the restaurant.

Our employees will be encouraged to improve the quality of the restaurant through their own suggestions and input.

Leadership Philosophy

We believe that a participative approach will work well with our family-oriented business. Because each family member will have an equal stake in the restaurant, each family member (manager) will have an equal input into the operation of the store. Naturally, each manger will have an area of specialty, which will allow them to have control over their assigned functional area. We will also encourage input from our employees, inviting them to participate in some of the decision making.

Job Descriptions

The job descriptions at the Pancake cafй will be as follows:

CEO: President or chief executive officer (CEO) is responsible for establishing an organization's mission statement and overseeing business practices to make sure that those goals and values are met. He or She works in all industries, including nonprofit organizations, and supervise virtually all of their organization's activities. As top executives, president and CEO usually enjoy substantial salaries, including bonuses and other benefits, but these positions also bring a great deal of stress and pressure with them.

Floor Manager: The floor manager will be responsible the staffing and training of waiters, cooks and cleaning women. The floor manager will also be involved with customer relations. The floor manager will also help coordinate and work with those in the grill area to ensure customer satisfaction. Finally, the floor manager will be responsible for ordering any new non-kitchen inventory that the cafй needs, including new tables, chairs, dishes, and so on.

Grill Manager: The grill manager will be responsible for the staffing and training of cooks, dishwashers and waiters. The grill manager will also be involved with customer relations in overseeing that all food served is of high quality. The grill manager will also work with the floor manager to help coordinate with those on the floor to ensure customer satisfaction. Finally, the grill manager will be responsible for ordering any food-related and cooking-related inventory that the cafй needs, including produce, cooking equipment, and so on.

Accounting Manager: The accounting manager will be responsible for the financial side of the business and for the hiring and training of accounting clerks. Most importantly, the accounting manager will be responsible for interacting with suppliers and managing the accounts payable that the business incurs and all other matters relating to taxes and finances.

Cleaning women: The cleaning women will be responsible for the keep cleaning our cafй.

Waiters: The waiters will be responsible for serving food to customers and responding to their needs. This includes keeping their sections of the cafй clean and orderly and bussing dishes back to the grill area for cleaning. They will also be responsible for “side work,” such as rolling silverware and refilling the condiments on their tables. These employees will spend most of their time serving meals, but some of their time will be spent as hosts, greeting and seating customers.

Cooks: These employees will be responsible for meal preparation. They will have to “prep” everything needed for business on any given day. The closing cook will also be responsible for cleaning the kitchen so that the cafй will be ready for the next day's business.

Dishwashers: The dishwashers will be responsible for washing all dishes and placing them in the correct racks. If the cafй is busy, they will help servers bus the tables. Dishwashers will also be responsible for cleaning the restrooms each morning and for taking out the trash at closing time. Finally, dishwashers will help the closing cook prep the back of the restaurant for the next day. This “prep” includes washing/scrubbing floors and cleaning all the food preparation tabletops.

Accounts Payable Clerks: The clerks will assist the accounting manager in recording and organizing the accounts payable that the cafй will assume during the course of business.

Job Specifications

The job specifications for the three managers and director at the Pancakes cafй will be as follows:

Job Title: President or CEO

Needed Skills/Credentials/Qualification for Job: President or CEO must be very communicative. He or She must be ready for taking quick decisions. And also must be ready for all situations and do right actions in order to be competitive. These skills will be needed to work with managers and also change working style if something will go wrong in External or Internal environment. To be a successful President or CEO, one must have at least 5 years of work experience in directing, preferably in restaurant management.

Job Title: Floor Manager

Needed Skills/Credentials/Qualification for Job: The floor manager must have strong human relations skills. These skills will be needed to deal with customers and employees. The floor manager must be energetic and willing to work long hours on his or her feet. The floor manager will be responsible for training servers and hosts. To be a successful floor manager, one must have at least two years of work experience in management, preferably in restaurant management.

Job Title: Grill Manager

Needed Skills/Credentials/Qualification for Job: The grill manager must have strong human relations skills. These skills will be needed to deal with customers and employees. The grill manager must be energetic and willing to work long hours on his or her feet. The grill manager will be responsible for training cooks and dishwashers. To be a successful grill manager, one must have at least two years of work experience as a restaurant cook.

Job Title: Accounting Manager

Needed Skills/Credentials/Qualification for Job: The accounting manager will need good human relations skills. These skills will be needed to deal with the clerks and with the cafй's creditors. The accounting manager will also be responsible for training the accounts payable clerks. This position will require a degree in Accounting or a minimum of two years work experience in Accounts Payable or Receivable.

Training Employees

Our employees will have a variety of skills that they will bring to the workplace. However, it will sometimes be necessary to train new employees so that they can be successful at work. Most of the training will focus on performing the specific tasks needed to do each job efficiently. The managers of each area will be responsible for seeing that the training program is completed but may assign team members to lead that training. In many cases, the new hire will simply “shadow” the training employee for a few days to get an idea of how to do the job.

Compensation

Each of the managers will earn $1000 per month as salary. The food service industry does not tend to pay high salaries. Because the managers are also the owners, they will hope to earn more beyond their salary from the profits of the cafй. Compensation for all in-store personnel will begin at $5.00 per hour, with pay increases scheduled every 120 days. These increases will be connected to performance reviews. By having reviews three times per year, we hope to create greater incentive for our team members. Compensation for the accounts payable clerks will begin at $6 per hour. Because the clerks will need a higher level of skill and training, their compensation will be a bit higher.

Incentives

We know that pay alone does not create incentive with our workers. The thrill of a pay raise does not last long. First and foremost, we want to offer a fun workplace to our employees, and we want them to feel like extended members of our family. We will be loyal and fair to good employees, and offer them benefits. We would also like to recruit students because it will be benefit for each other.

PART 4. PRINCIPLES OF MARKETING

Our cafй will have three markets:

The first target market is the seniors in our community. Many of these have retired with a comfortable pension from the local industries. They do not necessarily have a high education level, since it was not needed in that time. Retirees will tend to have a good deal of discretionary income, and also time to socialize in the morning and lunchtime hours.

The second target market is middle-class families with younger children. These families will be looking for a well-cooked dinner after work. They will likely have a higher education level than the retirees, but will have a modest income. Dining out is probably a once-a-week event for these families.

The third target is tourists because all countries know about delicious taste of Russian meal. As everybody knows Cyprus is tourist place that's why we are going to have a lot of foreign customers because Russian pancakes are one of the most famous and delicious food.

Product Features and Benefits

The Pancakes cafй is a small cafй that will serve home-cooked Russian pancakes in a nostalgic atmosphere. It is a place where friends can gather over a cup of coffee, or a family can sit down for a well-cooked meal. We will strive to serve the best as we can.

Product Differentiation

People have a lot of choices when it comes to dining out. We know that we have to offer a product that stands out from the competition. We will have two major differences from our local competitors. The first is the quality of the food. Without good meals, nothing else will matter. Diners will place the highest importance on the meal itself, and so will we. By providing good meals at reasonable prices, word-of-mouth advertising will take care of itself. However, the food is only part of the dining experience. Our nostalgia theme will connect well with the local population. Our community is small and tightly-knit. Our older citizens grew up with the original Pancakes cafe, and they have happy memories of the local diner. We hope that our dйcor will help to build a bond with the older members of our community and create a new one with younger members.

Pricing

Our pricing strategy is fairly simple. Because our target markets are seniors (who remember how much things used to cost) and young families, we will focus on keeping prices low. The food will be simple, home-cooked meals. The pricing will reflect the simplicity of the cafй. We will also offer coupons to encourage visits by customers who are price conscious.

Our business is connected to this small community and offers a friendly-oriented setting and a connection. The small-town setting allows us to emphasize our strengths, and we foresee no distribution issues. In the future, we hope to expand into other communities like ours.

Advertising

Because we have three target markets, we will have three advertising approaches. For the seniors market, we will advertise in the local newspaper and in the retirement center in our town. These advertisements will include coupons for discounts on our morning and afternoon menus. Coupons will also allow us to track the success of the advertising. We will also attempt to advertise on local radio stations that feature news and talk. These are stations that have a strong senior listening audience.

To get the attention of the middle-class family market, we will hang door flyers that feature our menus in the two local housing subdivisions. Many young families in our community live in these subdivisions. The flyers will also contain coupons, which will allow us to track the success of the advertising.

We will also be listed in the local phone book and will have a small site on the Internet.

These ideas are fairly inexpensive ways to get our message out to our target markets.

As you know our cafй will settle in the center of the city. Tourists would like to visit all parts of Cyprus all the same they will visit city center that's why they will be surprised to find Russian pancakes cafй. Certainly we will set up banners around the streets to attract more tourists.

Promotion

Because we have three main target markets, we will have two types of promotions. For the senior market, we will have 2 for 1 priced coffee on weekday mornings. Coffee is not a great expense, but can be a great draw into the cafй for other items in the morning. We will also offer breakfast specials Monday through Wednesday, since these are the days with the least amount of customer traffic.

For the young family market, we will have a “Kids Eat Free” special on Monday nights. Again, the goal is to get the family into the cafй on a slow night.

We will also have promotions for tourists, when our community has a street festival. This festival attracts foreigners. These promotions will build attention, and also we will offer discount if you buy 2 portions third you will get for half price.

And also we will give gifts to our constant customers and for tourists. For example, T-shirts with our label. When New year holiday will come up, we will provide our customers with calendars in order to be in their mind all next year.

PART 5. MANAGING INFORMATION

IT Resources

We plan to use technology to create a small Web site www.ruscake.com about the cafй, and to help us keep track of our customers. Specifically, we believe that we can use the coupons we offer to measure the success of our advertising and to create a database of customers. We will ask customers who use coupons to fill in their name and address when redeeming the coupon. We will then create an address list to make customers aware of special promotions for our preferred customers.

Customer Service

Like any good restaurant, our cafй will be customer centered. We believe that customer satisfaction begins with a well-trained staff and with providing tasty food. First and foremost, as members of the community ourselves, we will keep in close contact with our customers, getting to know them and their families and finding out what kind of types of pancakes they are looking for.

Our managers will also be dedicated to a strong employee training program to ensure that our focus on customers is part of every job. Our “front-end” staff will “shadow” train for at least three days before they are allowed to work on their own. It is not enough to simply know how to take an order; employees must also understand policies and procedures that are unique to our cafй. The training for cooks will take approximately ten days. The time spent with the cooks is longer because we aim to ensure the quality standards of the variety of dishes they will prepare.

We will also keep a suggestion box at the front of the store to be used for customer feedback. We will encourage customers to submit ideas by rewarding them for their suggestions. Their incentive will be free meal, free drinks, and so on. We hope to use their input to improve our cafй.

Cost of Doing Business

Expected Revenue

We believe that we can average 130 customers per day. However, the cafй will experience different traffic for each day of the week and during different times of the year. We believe that the average meal ticket will be approximately $5.00 per customer. This number will also vary, depending on the time of day that the customer enters the cafй. This will provide our cafй with revenues of $650 per day. We plan to work all year without weekends. This will lead to yearly revenues of approximately $237,250 per year.

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