The use of Facebook for marketing purposes among SMEs as a modern marketing method – research results from Poland

The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".

Рубрика Маркетинг, реклама и торговля
Вид статья
Язык английский
Дата добавления 24.02.2016
Размер файла 387,1 K

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