Innovative tourism products in Greek destinations and their influence into tourism stream

The Sense Zagori Project took an award on 2018 because of the services that it provides and because it promotes the hiking and trekking tourism into this area in summer months (the months that the area lacks tourists). It is considers as an application that helps definitely the seasonality.

Mouzenidis Travel

Mouzenidis travel considered as an innovative travel agency that mainly works with countries from Eastern Europe. The travel agency firstly opened in 1998. Till 2018 the tourism flow in Greece from countries of Eastern Europe arouses 60 times more. Ellstat.gr

It is voted as the most influential tour operator for the last 5 years and took an award in 2017 about its organization inside a company into many different departments (real estate department, VIP holidays department, department for organizing weddings, department for organizing holidays for children in Greek camps, department for organizing tours in Kastoria for buying Greek fur and many others).

Furthermore, it mainly works with Russian-speaking tourists and this gives to all these countries a main tourism company that will always help in every situation. The same company can offer hotels (that are actually from the company), flights (with the flight company Ellinair), visas issues and ready tour packages. Moreover, in the opposite side, Greek people also start to travel more in countries from Eastern Europe (especially Russian Federation) when this company starts to provide ready tourism packages from Greece.

Dimitra Kokkevi

Dimitra Kokkevi-Fotiou Weekly newspaper “Kathimerini” issued in 22 February 2019 is a deaf archeologist. Last decade she decided to learn the international deaf language so she could give potentially the opportunity to deaf visitors visit Greece as a next destination and in the same time learn all about ancient Greek civilization. In current time she makes tours in Acropolis and all the most significant places in Greek capital. She also works in the Archeological museum of Athens and in Benaki museum. The services that the archeologist provides considered as one of the most innovative products in terms of tourism in social groups. Dimitra Kokkevi-Fotiou took a tourism award for her innovative services.

Dimitra is the first woman in Greece that makes something like this. She provides definitely an innovative service to international visitors, which are deaf, which for sure in other circumstances probably couldn't visit the area or wouldn't want to that much. So as a result, this service helps for bringing tourists form a specific social group in Greece.

Dimitra is considered as a tour operator because she gives tour services. She helps with her work the society and the reducing of seasonality because it is proven that archeological tourism is a type which is interesting among visitors all year round.

Leave like local

A new entrepreneur in the area of Pelion, after 2014 when the financial crisis became a big problem even in tourism industry in Greece, he decided to create a new brand name in his area (Pelion Mountains) and Volos (Thessaly Region, Greece). He invested 40,000 euro looking for 4 years for small businesses scattered all over Pelion.

This company is a modern innovative destination management platform, which provides unforgettable experiences by introducing every traveler to lifestyle of the locals. LLL is founded on the principles of sustainable tourism and experiential tourism. The cultural legacy of the area, as it is inherent in every single moment of the modern lifestyle, is the core of LLL and the key characteristic of this entire project. The company invites the visitor to feel the regions livable character, live it, experience how tradition is being preserved nowadays and become part of it.

The project is implemented in the Magnesia regional state (Thessaly region). It is made in the city of Volos, Mount Pelion and its coastal area. The idea of Leave like local is to provide the traveler with the opportunity to do the same with what the locals do. For example, a tourist can make ceramics with the ceramist, milk cows near the breeder, or participate in the process of making musical instruments from an organist in the area. All these activities are included in attractive tourism packages, which each visitor, traveling individually or in a group of 10 maximum, can co-modify with the organization.

The company took a tourism award of innovation in 2016. It has special interaction with several stakeholders, such as municipality of Thessaly region, local people, hotels, transportation in the area and even the Greek Government.

It is a technological innovation because every visitor can book its experiences/activities through an application or an online platform.

Aigli Geni Hamam

Aigle Geni Hamam is nowadays a restaurant-cafй-bar in the city center of Thessaloniki. The building was built in 16th century as a Hamam (Turkish bath) and it was working as a double bath with separate apartments for men and women.

The building ceased to function as a bath after the liberation of Thessaloniki in 1912. The restaurant opened inside the Turkish bath at 2015 and took its award as an organizational innovation in 2017. It has huge impact into stakeholders because it is one of the attractions in the city and many other Byzantine and Ottoman attractions could be also restaurants or other places that could visit any tourist and that nowadays they are close. It interacts with the municipality of Thessaloniki, with the archeological committee, local people and hotels of the area.

Eumelia Organic Farm

The hotel is located in the heart of Laconia regional unit. A shelter with many interesting activities for visitors happens, such as picking olives, grapes, herbs, fruits and vegetables.

The eco philosophy that this hotel follows is:

· Their main mission is to create a deep respect to the nature and to the other fellow human beings, making use of maturity and inventiveness. Projects that will provide sustainable development and at the same time will be an example of alternative models for many of the deadlocks.

· For the construction of facilities the hotel uses nature-friendly materials that are designed to corporate the power of nature, such as the influx of vital force from the South

· Cooling and heating of buildings uses geothermal energy through heat pumps, limiting the use of oil and electricity

· The hotel recycles water from the building facilities and use it for farming

· In the future, their wish is to achieve one hundred percent self-sufficiency with the use of solar and wind power.

Eumelia Organic Farm & Guesthouse is a member of Assosiation for ecotourism in Greece and took an award for its innovative services and help the society in 2017.

Recommendations

On the basis of those cases of innovations, my analysis and best practices of benchmarking, I will give some important recommendations to several regions and stakeholders which have fewer innovations than others.

Potential stakeholders are Ministry of Tourism n Greece, committee of Tourism Development of Greece; Hellenic Start ups Association, universities, organizations of the Awards about innovations, Regional Municipalities, several sponsors from business sector, experts from several sectors (tourism, education, culture, technology), tour operators, hotels restaurants, transportation and local people.

As it was already mentioned, the first regression shows the significant percentage of 96% about how financial resources, which are given from regions, play a vital role among the tourism stream. As it is obvious, the first recommendation, which is completely based on findings of the first regression, is about financial support which regions give for ideas which could become potentially, innovations. So as a result, it needs to be allocated much more financial support for innovations, especially into those regions which have, first of all less form the others (for example Thessaly region) or that have less tourism interest (not very close to seaside), like many mountain area which have great potentiality for increasing the seasonality but they are not well-promoted (Zagori in Epirus region and Parnassus Mountain in Peloponnese).

The case of Thessaly regions is complex. The region has 4 regional units, from which the three are not near the seaside and as a result doesn't have too much touristic interest. Moreover, the financial resources that are given for the sector of innovations are 50.000 euro per year. So, as a result it is very difficult to invest in an idea that could make the area more interesting for tourism. To summarize, it is very important to the municipality of Thessaly, think about innovative products which could help the area to develop and give much more financial support so individuals with ideas could also been helped by the region.

On the basis, of cases Sense Zagori project and Leave like Local it could be implemented the same format of application into other, not well promoted mountain areas. Zagori Mountains and Pelion mountains, both has not that big tourism stream on summer months, however the two cases, tried both in different ways to help the areas decrease seasonality and to play a significant tourism role in summer months. As a result, for example Parnassus mountain area in Peloponnese region, could implement an innovative product based in both, previously mentioned cases, similarly make an application for the area. The technological application could have the format of Sense Zagori project (virtual reality excursions in places of interest, GPS, call center in case of emergency, trekking and hiking paths etch) and some aspects of Leave like local case such as leaving several experiences with locals in hidden mountain villages etch.

Taking into account the second regression, it is likely to say that tourism stream in several cities/regional units influenced by level of innovativeness of concrete cases is 20%. So consequently, it can be said that before starting to make an innovative product, it can be considered several parameters such as how unique is the product, how travel-friendly and most importantly if it could help for increasing seasonality and if it has significant impact to stakeholders Van Lancker Jonas, Mondelaers Koen (2016), The Organizational Innovation System: A systemic framework for radical innovation at the organizational level. So as a consequence, the level of innovativeness in every product needs to be high so it could influence in the future the tourism stream. The tourist stream is closely linked to the level of innovation and therefore more innovations could be created so that the tourism traffic may eventually rise, and it is also proven that many innovations help seasonality so as a result creating more innovations can help to reduce seasonality.

Based on best practices of other countries, as far as concerns, technological innovations, as it was analyzed exhaustively in benchmarking, there are many online platforms all over the world, in which you can always measure your travel expenses (accommodation, transport, activities), have a 24/7 support team which can help you any time and find best solutions for you in search engines. Something like this doesn't exist among the cases that are collected in this research and it could be a good idea for Greek Ministry of Tourism to think about creation of online search engine in which you can measure anything from your travel budget. Furthermore, the type of robotized tourism has non-existence in Greek tourism reality however it could be implemented into some hotel chains such as Novotel, Marriott or others because as it was already mentioned, is bringing more tourist from all over the world (mostly because the robot can speak so many different languages) and it is more quick.

Best practices of organizational innovations, could be implemented into Greek reality such as the educational workshops for all employees of a tourist organization. Furthermore, it could be created an online platform in which everyone could send a prototype/ idea which could become an innovative product in the future. An expert committee has the chance to check the ideas and the best of them could have financial support and become into force. This will provide an opportunity to everyone that could have any good idea for a tourism innovative product.

Social innovations are very important among all the countries; however in Greece, as we saw in the graphic 1 is the less popular among cases. In Europe and America accessible tourism is very well-promoted and it opens to different kind of market. Some of the ideas for potential accessible tourism operators are to create an operator for all the audiences and all kind of special needs (on the basis of tour operator A million senses, we see that they work just with autistic families). Another idea, based on benchmarking, is to make a membership, not only for people with special needs but also to other individuals that want to help in any way, industry and policy markets. Also, organizations could cooperate with national charities. Other ideas, is to create Luxury tours for people with special needs, broaden the travel places (not only travel through Greece but as an example begin with European destinations) and keep strong bond with clients and their families.

Education plays a vital role all over the world. So as a main aspect of modern life it could also help widely for creation of innovative products in near future. Educative programs could be created that will help students develop their ideas and why not make them innovative products. This case, is strongly developed in Thessaloniki, where many master programs created the last years about management and innovation in tourism sector.

Taking for granted that in Greece there are many historic buildings from different eras such as Ottoman, Byzantine, Roman and others. The main problem is that many of them are not used at all. So consequently we can say that taking into account Aigli Geni Hamam, which is an awarded innovative restaurant, we could think about those buildings to use them as a potential touristic attraction, as an example make it as a museum or making them restaurants, cafes bars and others. Regions like Crete could use several historic buildings for tourism purposes and make them like this useful. Due to its good climate even in winter and because of activities which Crete can provide all year round in different types of tourism all over the island, this strategy will be very profit in this region.

Dimitra Kokkevi-Fotiou is a person giving services in Athens to deaf people. She is a good example of what can be done in several destinations in Greece. Peloponnese, Crete and many other destinations have huge amount of antiquities. Thus, almost all Greek destinations could be potential destinations for deaf people. In this case educational programs could provide International deaf language in their students so they could be tour operators and give excursions for people with special needs.

Many green hotels and farms exist in several places in all over Greece. Greece can become a brand new eco destination. Due to its natural heritage, eco-friendly techniques and natural products (food and beverages) it could easily become a sustainable green destination. Strategic plan could be implemented by Ministry of Tourism in Greece.

Recommendations for specific regions (from North to South):

The regions that were chosen for specific recommendations are those regions which have the less innovative cases, less financial resources and less tourism flow growth in last five years:

Macedonia

Macedonia is a region with most of tourism stream being from the Balkan countries and Russia Ellstat.gr. The region borders with several Balkan countries which have as a main result visitors mainly from that countries driving by car to the region. The region has many historical attractions from Hellenistic era, Macedonian era (Vergina), Roman Empire, Ottoman and Byzantine Empire historical attractions. Macedonia is the largest region and second most-populous of Greece. The region is full of mountain areas and the biggest cities in the region are Thessaloniki and Kavala which are situated in the south of the region near to the coastline.

In terms of Tourism sector, as it was already mentioned is very popular among Balkan countries. The region is home to 4 UNESCO World heritage sites which makes it even more touristic interesting. The region also contains Mount Athos which is an autonomous state and it is one of the most important pilgrimage attractions in Greece.

The first main recommendation is based on the first regression results, which show us that financial resources for innovative products are for 96% influence the tourism flow of a region. This means that, as we already know, Macedonia regions gives 800.000 euro per year for their innovative products but it could be given even more. Financial resources could be also searched through several foundations of Greece such as Stavros Niarchos foundation and Onassis foundation or European Union committee which is given foundations for new ideas that could become innovative products in the future.

As far as concerns the cases of Sense Zagori project and Leave like local, I would recommend the same format of these two applications be implemented in the mountain area of the region, like Mount Paiko and Mount Voras. The mountain area could play vital role and be highly interesting not only for local people and just on winter months, but also for international people and on summer months. Taking into account the Sence Zagori project in Zagorochoria Mountains, we can see that the application provides paths for trekking and hiking on spring, summer and autumn while it has also GPS and calling service in case of emergency. That kind of application could be implemented in Macedonia region as well. Local people is an important stakeholder in tourism sector so as a result it could be implemented in the region the case of Leave like local which connect local people with tourism industry in terms of Experience Economy. This means that in this case, in Pelion Mountains, locals interact with visitors, providing them with real experiences that have people who leave in traditional villages up in the mountains. Macedonia region has many traditional villages, which are far away from Greek coastline (compared to other areas in Greece) however it could have potential in tourism map, all year round, because it could provide several local experiences to visitors through new innovative products based on Leave like local case.

From the percentage of SETE organization the tourism flow in Macedonia region grow from 2014 to 2018 in 75%. The growth is big, however mainly it was in Thessaloniki regional unit and Khalkidhiki regional unit, due to huge growth that we saw in tourists from Russian Federation.

Based on green hotels cases, another way of strengthen the position of Macedonia region into tourism map of Greece, is to make more innovative projects into the existed green hotels of the area, or create/built new ones. Actually, based on case of Eumelia Organic Farm, Macedonia region could be re-branded as a green destination because it is the only region in Greece (with Thessaly which bordered in south with the region) which has such a big amount of plain areas and farms Koliopoulos & Veremis 2010, Geography of Macedonia.

So as a result, one of the recommendations to the region is to promote the area as a green eco destination with farms and green hotels and in combination with more promoted mountain areas it will be a fully nature-friendly experience which can easily be a destination on spring and autumn (seasons that typically lucks visitors).

Coast lines of Macedonia region (Khalkidhiki, Thessaloniki and Kavala) are well-promoted on summer months, however doesn't have big amount of tourists on winter months. Innovative products can bring more tourists in many ways as it was proven in research. Several applications and social innovations (accessible tourism) would help to make the areas have higher tourism flow on winter months as well.

Epirus region

Epirus is a region which is northwestern of Greece. It borders in east with Macedonia and Thessaly region. On the west it has a coast line situated in Ionian Sea and it borders with Ionian Islands. Biggest city is Ioannina where leaves the one third of population of the region.

In Epirus is located Zagorohoria Mountains, which nowadays are promoted well via their municipality and via case that we already mention. The tourism stream grows for 56% from 2014 which is an average percentage compared to other regions. Among the results of research, we could say that it could be implemented the case of Aigli Hamam restaurant, which is a historic building, being used from an individual as a restaurant. In Ioannina city, there are many historical monuments which are not open to the public but also don't have any usage for the Government. Based on the best practice of Turkish bath which is nowadays a well-promoted innovative case in Thessaloniki, it could be implemented, as well, in the area. Creating new potential innovative places, in which visitors could even visited in terms of cultural places of great significance, or places that have entertaining character (restaurants, bars, cafes), both can potentially make the tourism stream higher.

Incrediblue case is about VIP luxury tours by yachts and by simple boats as well. Epirus region has a big coastline in Ionian Sea, and as a consequence it could be applied a case similar to Incrediblue, founded by Greek Government and work through the cost-line of the region. VIP tours with yachts and cruise liners could attract many international tourists on spring, summer and autumn months,

Thessaly region

Thessaly region is located in Northern part of Greece and it borders with Macedonia region to the north, Epirus region to the west and Aegean Sea to the east. Thessaly region contains Sporades Islands as well.

Thessaly region takes the smaller amount of financial resources for its innovative products from regional municipality. The tourism stream from 2014 to 2018 rouse for 92%, which means that the area has great significance the last 5 years for international visitors. The main touristic areas of the region are Volos city, Pelion Mountains and Sporades islands. Sporades islands have high tourism flow, mainly on summer, Pelion Mountains mainly on winter and Volos all year round but mainly among Greek tourists. The region has one more significant attractions which are the Meteora monasteries and they have pilgrims and religious tourists all year round.

Based on results of the first regression, it is obvious that it need to be straightening the financial resources that are given for innovative products, as it was proven that it influences the tourism flow. So most important is to increase the resources that are given from region to innovations. Secondly, based on results of cases, Mastic museum in Chios Island and A million senses tour operator is cases that could be applied on the area. Thessaly has two regional units which have very low tourism stream for international visitors (Larisa and Karditsa). As a result, a case that could be applied in the area is museums of something really special of the area (based on case of Mastic museum). As an example, near Meteora, very popular is the Mushrooms museum. However, it is mainly popular among local people. Piraeus Bank Cultural Foundation gave financial resources to 9 different museums, in all over the Greece, which all took an award of innovation for their services. The common aspect of the museums is that they present something unique that the area has (Mastic in Chios Island, Marble Crafts in Tinos Island and others). As, a result, I recommend to region of Thessaly, to think about application for financial support into this foundation so the museum of Mushrooms will be represented under the aegis of this foundation and as a result it could be more promoted all over the country.

Peloponnese

Peloponnese is a peninsula in Southern part of Greece. The area is connected with mainland via the Isthmus of Corinth. It is a land bridge which separated the Gulf of Corinth from the Saronic Gulf. It is the only geographical regions which has coast line both in Aegean and in Ionian Sea. The peninsula has mountainous interior and deeply serrate costs.

The regional units are 7 (Achaea, Ellis, Corinth, Argolis, Arcadia, Laconia and Messenia) and the biggest cities are Patras (which is third city in Greece), Kalamata, Nafplio and Sparta. From the results, we already know that more than 9% of the cases are created and work in this region. The percentage of tourism growth the last 5 years is 15%, which is compared to other regions very low. The financial resources that are given to the area for innovative products are around 800.000. I will again return to the two cases which are about mountain areas, Sense Zagori and Leave like Local. The region that is analyzed is one of the most mountainous in Greek mainland. That means that innovative products that could promote those areas are pretty welcome. Other cases that could implement very well are those cases that concerns accessible tourism.

Moreover, the most significant case that is located in the area is Eumelia Green Farm. This farm located in Laconia regional unit. However, it is clear that one of the main recommendations for the entire region is to create much more hotels in format of this one. Official organization of Hotel Chamber could think about giving financial support so in the area could be created innovative green hotels and make the Peloponnese region an eco-destination, not only.

Ionian Islands

Ionian Islands region is the region which located in the Ionian Sea and bordered to the east with Epirus region and to the west with Italy. Many cases like Innoxenia, Inno-med and InHeritage are implemented into Ionian Islands by Greek Government and European Union. It is obvious that the area is of great interest for both EU and Greek Government. So as a consequence, it is highly important for both governmental organs to develop the area.

First of all, based on results innovative cases that we have, it is very well welcome to make tour operators on the basis of Mouzenidis travel. As it was already mentioned, Mouzenidis travel is an innovative tourism operator in terms of organization. It has big amount of different departments for all the tastes and it manly works with Russian-speaking tourism. On basis of this case, it could be analyzed which countries are travelling the most in this region. Consequently, create a tourism operator which will be mainly oriented into this country (as an example Italy or France) and make several different departments (medical, VIP, water sports, real estate and others) and personnel which speak both languages. Incrediblue is another case which could implemented in this region due to its big coast line. Renting VIP yachts, boats and making luxury cruises, even with Italian destinations included is one of realistic aspects in this area.

Crete Region

Crete is the largest island of Greece and the fifth largest in Mediterranean Sea. It is located in southern part of Aegean Sea. Crete separates Aegean Sea with Libyan Sea. It has four regional units (Chania, Heraklion, Rethymnon and Lasithi).

The main special characteristic of the area is that it has coast line in three different Sea (Aegean, Ionian and Libyan) and three different mountain groups, which lies from west to east. Crete has its own special character in terms of culture. This mainly means, that in tourism map of Greece it plays special role due to its traditional way of life, food, music and other aspects. As far as concerns food, Crete is one of the main gastronomic destinations of the country due to its natural products and special features in the traditional gastronomy of the island.

Because of the traditional way of life, the case which could easily implement into Cretan reality is Leave like local. This case is about leaving experiences with local people, mostly in villages. Crete has huge amount of villages, and locals could be involved in an innovative product, as stakeholders and help the tourism sector to be developed even more. Another case which could be implemented in Crete is Organic Farms which will be places for people to leave. Nature lovers could spend their time in Crete in places which will be created especially for them with eco-friendly characteristics. Mountains could also used for tourism purpose. Hiking, trekking and other activities are those activities which are suitable for almost all year-round. Also, the weather in Crete is good all year round so this gives the opportunity for mountain areas become a potential destination for international visitors. Innovative products can help in many ways as we already proved so products that will be oriented for those Mountain areas could help very much for promotion and any other aspects.



CONCLUSION

Innovative products and their role in the tourism industry nowadays are in a great demand for research. In this paper, an attempt was made to consider in which ways innovative products could possibly influence and interact with the tourism flow. Through this research it was tried to reach the implementation of governmental mechanisms, to analyze all the innovative cases that were been collected and how they can influence the tourism stream in several Greek destinations.

The main general result of all the study is that innovative products influence the tourism flow in Greece and it is a very important aspect for the tourism industry. The main ways in which innovative products influence the tourism is that it provides travel-friendly services, interact with important stakeholders, reduce seasonality, be interest and popular for the visitors and be something brand-new in the industry.

The research question is about those ways that I mention before which via multiple research tools were analyzed exhaustively. Main goals of the research were to prove via those tools that aspects such as financial resources, level of innovativeness and other important features can influence the tourism stream in the near future.

In future, in my opinion, this research can cover the gap of not existent practical researches about innovative products, especially in Greece. Furthermore, it contains concrete recommendations based on best innovative cases that exist now in Greece and in the World for almost all regional units in Greece. This strengthens the importance of the research and it makes it helpful in many sectors (not only in a scientific aspect). The gap of not existence of any practical research about innovative products in Greek destinations, which also based on awarding innovative cases, is also one of the strengths, because it covers this gap. The main weakness of the research is that financial resources that were collected could be not that accurate, because as we already know every government has much important information which is not open to the public. So we need to be skeptic for any result every time in any case. Another weakness can be that the model of an innovative product is a multi-functional which makes it difficult to compare them one to another. However, in the research it was tried to put them into same categories and simplify their multiple characteristics.

As far as concerns the importance of the research in different sectors that could be: except of scientists, Ministry of Tourism in Greece, Ministry of Economy of Development, Association for Innovation and start-ups in Greece and of course hotels, transport companies, tourism operators of several Greek destinations and others.

Finally, as it was already mentioned the main contribution into the scientific world is that there are not many practical researches about innovative products, especially in the tourism sector. This makes it an important scientific research.



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ATTACHMENT

Regression 1

Regression statistics
Multiple R	0,979419783
R-squared	0,959263111
Stand. R-squared	0,958501674
Standardized error	2874122,281
Observation	110
Dispersion analysis
	Df	SS	MS	F	Relevance F
Regression	2	2,08135E+16	1,04067E+16	1259,80599	4,30874E-75
Residual	107	8,83882E+14	8,26058E+12
Total	109	2,16973E+16
	Coefficients	Standardized error	t-statistics	P-value	Lower bound 95%	Upper bound 95%
Y-intercept	-815951,9013	414767,2799	-1,967252339	0,051742794	-1638179,659	6275,856798
tourism stream 2014	-1,108772005	1,27362497	-0,870563967	0,385941211	-3,633584965	1,416040954
tourism stream 2018	1,656412776	0,846416146	1,956972093	0,052956057	-0,021508516	3,334334067

International arrivals in main airports in 2018

2018	Athens	Thessaloniki	Rhodes	Kos	Karpathos	Herakleion	Chania	Corfu	Zakynthos	Kefallonia
January	250.039	72.250	48			5.919
February	214.954	67.814				10.513	281
March	304.157	115.995	9.135			30.130	12.661	8.985	328	1.480
April	424.237	172.272	79.717	19.615		160.744	72.893	49.598	8.478	7.385
May	541.125	220.959	303.401	161.273	7.503	433.402	159.436	182.569	105.043	41.878
June	659.908	263.274	403.391	207.710	18.192	548.220	201.544	276.908	160.291	62.406
July	797.192	310.503	484.396	247.191	23.413	655.826	233.678	330.765	199.033	73.549
August	767.984	290.652	464.983	239.912	24.349	649.196	203.482	317.449	197.552	73.582
September	655.189	242.716	402.069	200.561	16.399	550.345	186.459	248.180	144.674	54.206
October	514.107	174.550	189.634	100.723	1.485	302.194	89.523	87.094	32.224	11.283
November	318.976	104.532	905	81		18.853	2.208	590		3
December	279.571	130.219	4			6.455	2.230	167
Total	5.727.439	2.165.736	2.337.683	1.177.066	91.341	3.371.797	1.164.395	1.502.305	847.623	325.772
This year 2019	464.993	140.064	48			16.432	281

Aktion Mykonos Santorini Araksos Kalamata Samos Skiathis Kavala Mutilini Total 12.426 36 340.718 242 10.372 55 304.231 182 1.315 1.080 2.000 9.230 63 496.741 2.636 9.548 21.521 487 4.569 1.108 2.768 952 1.038.528 30.760 37.707 59.669 6.987 15.284 17.922 19.971 14.663 7.209 2.366.761 51.928 74.215 89.718 20.227 23.721 26.397 37.950 24.847 11.937 3.162.784 71.302 111.960 112.259 20.902 26.265 35.015 48.155 30.290 15.300 3.826.994 59.606 111.925 105.763 20.697 24.781 30.928 49.960 26.879 14.978 3.674.658 51.327 65.876 81.306 17.720 20.436 25.304 27.952 22.220 11.168 3.024.107 12.802 16.884 34.888 3.802 8.192 3.950 1.019 5.432 1.136 1.590.922 37 67 703 27 1.256 448.238 306 34 418.986 280.580 429.497 507.213 90.849 126.746 140.624 185.007 159.161 62.834 20.693.668 242 22.798 91 644.949

Regression 2

Model Summaryb
Model	R	R Square	Adjusted R Square	Std. Error of the Estimate	Durbin-Watson
1	,425a	,181	,173	13659224,795	1,010
a. Predictors: (Constant), mean
b. Dependent Variable: tourist stream

Independent variable level of innovation explains 20% of tourist stream in the region

Model	Sum of Squares	df	Mean Square	F	Sig.
1	Regression	4447774043063172,000	1	4447774043063172,000	23,839	,000b
	Residual	20150037576027736,000	108	186574422000256,800
	Total	24597811619090908,000	109
a. Dependent Variable: tourist stream
b. Predictors: (Constant), mean

Regression mode fits good for data as F(1,109)=23,839, p < 0,01

Coefficientsa
Model	Unstandardized Coefficients	Standardized Coefficients	t	Sig.	95,0% Confidence Intervalfor B
	B	Std. Error	Beta			Lower Bound	Upper Bound
1	(Constant)	-29313323,467	9249528,547		-3,169	,002	-47647493,687	-10979153,248
	mean	13412150,481	2746964,911	,425	4,883	,000	7967189,475	18857111,487
a. Dependent Variable: tourist stream



Level of innovation has a positive and signi?cant in?uence on tourist stream (в= 0.425, p < 0.01)

Data collected for the second regression

Number	Innovations	Average	Tourism flow
1	Innoxenia	3,5	3.000.000
2	Sense Zagori Project	3,5	280.000
3	Leave like Local	3,5	250.000
4	Viva.gr	3,9	33.250.000
5	Mouzenidis travel	4,2	33.250.000
6	One million senses	4,4	33.250.000
7	Eumelia Organic Farm	2,8	100.000
8	Green hotel Milia	2,8	250.000
9	Philoxenia	3,5	1.500.000
10	Dimitra Kokkevi	3,3	5.700.000
11	Jewelry museum	3,4	5.700.000
12	Tactual museum	3,7	5.700.000
13	Emotions museum	4	5.700.000
14	Childeren's Art Museum	3,5	5.700.000
15	Toy museum	3,7	5.700.000
16	School life and educations musuem	3,4	5.700.000
17	Triposo travel guide	4	33.250.000
18	Dopios	4,5	5.700.000
19	Incrediblue	4,5	33.250.000
20	Captainwise	4,4	33.250.000
21	Museum Of Typograpgy	3,2	1.200.000
22	Archeological Museum	3,2	2.200.000
23	Inn Med Tour	3,5	33.250.000
24	Macedonia Palace	3,1	2.200.000
25	Marriot Hotel	3,4	5.700.000
26	Refill Greece	4,7	33.250.000
27	The saints store	3,5	2.200.000
28	Bridge of Tzoumerka	2,8	90.000
29	Pyreion Boutique Hotel	2,5	250.000
30	Tsivouli Park	3,1	850.000
31	La Maison Vert Amande	2,4	15.000
32	Kalichoron	2,3	25.000
33	Steris Elegant Beach Hotel	2,4	500.000
34	Onar Hotel	2,3	15.000
35	Casa Lusia	3,2	1.500.000
36	Panorama Genandi	3,4	2.200.000
37	Aigli Geni Hamam	3,7	2.400.000
38	The wenetian well	3,2	1.500.000
39	Eleas Gi	3,9	5.700.000
40	Moosend	3,7	5.700.000
41	Eberus	3,5	33.250.000
42	Benaki Museum	3,4	5.700.000
43	Vasilikia Mountain Farm &Retreat	2,6	90.000
44	Costa Navarino	2,9	130.000
45	Porto Carras Grand Resort	3,2	1.500.000
46	Hip Hospitality	3,7	33.250.000
47	Kyparissia Beach Hotel	2,5	130.000
48	Mastiha Museum	3,3	60.000
49	Musuem of Olives and Olive Oil	3,3	100.000
50	Museum of marble crafts	2,7	20.000
51	Silk Musuem	2,2	20.000
52	Rooftill And Brickworks Museum	3,4	280.000
53	Museum of industrial Olive oil production	2,9	73.000
54	Envinronment musuem	3,1	50.000
55	Open air water power museum	2,9	50.000
56	Silversmithing Museum	3,1	250.000
57	Athens Book	3,5	5.700.000
58	Athens airport app	3,6	5.700.000
59	OASA Telematics	3,5	5.700.000
60	Foursquare	3,5	33.250.000
61	Vodafone explore Greece	3,5	33.250.000
62	Wiffintiy	3,2	33.250.000
63	e-table gr	3,4	33.250.000
64	Nannuka now	3,4	33.250.000
65	Greek Gods Free	3,2	33.250.000
66	iSlands	4	33.250.000
67	Theesaloniki Travel	3,2	2.200.000
68	Saas	3,8	33.250.000
69	Be my Quest	3,2	33.250.000
70	Bike me up	3,2	33.250.000
71	Cash buddy	3,4	33.250.000
72	CheapNChear	3,4	33.250.000
73	Free on trip	3,2	33.250.000
74	Greenovate and Host	3,3	33.250.000
75	Hands up	3,2	33.250.000
76	Hopeware	3,2	33.250.000
77	Laplaya	3,3	33.250.000
78	Local buddy	3,6	33.250.000
79	Mantis business inovation	3,7	33.250.000
80	Mobie	3,4	33.250.000
81	Relationsea	3,5	33.250.000
82	Noveltech	3,5	33.250.000
83	Telnavis	3,4	33.250.000
84	Taxibeat	3,7	33.250.000
85	Miraggio tehrmal spa	3,1	1.500.000
86	Santo Maria Oia Luxury Suites & Spa	3	500.000
87	Domes Noruz	3	1.200.000
88	Blueground	3,7	33.250.000
89	Cookisto	3,2	33.250.000
90	Welcome pichups	3,4	33.250.000
91	Campervan Rental Services	2,7	90.000
92	Arkas Travel services	2,2	90.000
93	Home-made	3	33.250.000
94	Forky	3,2	33.250.000
95	e-food.gr	3,2	33.250.000
96	MykonosReserve.com	3,7	450.000
97	Ocean Nomads	3,7	33.250.000
98	Lets meet in	3,1	33.250.000
99	Onewaywave	3,1	2.200.000
100	Pockettour	3,1	33.250.000
101	This is Athens	3,1	5.700.000
102	Serafeio	3,8	5.700.000
103	Kypseli public market	3,2	5.700.000
104	polis	3,1	5.700.000
105	extrema	3,1	33.250.000
106	Novotel	3,2	5.700.000
107	Cosa nostrum	3,1	1.200.000
108	Inheritage	3,8	5.700.000
109	Newbits	3,1	2.200.000
110	Innoenergy	4,1	33.250.000

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