Corporate social responsibility and customer loyalty
Corporate social responsibility and consumers’ motivations to a more sustainable purchasing behavior. Brand reputation and signal to the consumer. Customer identification and relationship with the company. Customer loyalty, corporate identity, branding.
| Рубрика | Социология и обществознание |
| Вид | курсовая работа |
| Язык | английский |
| Дата добавления | 13.07.2020 |
| Размер файла | 1,2 M |
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