The role of psychological knowledge in marketing communications
Highlighting the peculiarities of the implementation of the results of psychological research for the development of marketing. Analysis of the main influence of psychological knowledge on the effectiveness of marketing communications and advertising.
| Рубрика | Психология |
| Вид | статья |
| Язык | английский |
| Дата добавления | 26.12.2023 |
| Размер файла | 28,2 K |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
Theoretical basis of a role plays as a teaching aid. Historic background of game origin. Psychological value of a role plays. The main function and principles of game organization. Gaming technique. Classification of role plays. Advantages of a game.
курсовая работа [50,7 K], добавлен 26.04.2013The problem of evaluation, self-assessment of personality as a psychological category. Factors of formation evaluation and self-esteem of children of primary school age. An experimental study of characteristics evaluation and self-esteem of junior pupils.
курсовая работа [28,6 K], добавлен 19.05.2011Research of negative influence of computer games with the elements of violence and aggression on psychical development of children and teenagers. Reasons of choice of computer games young people in place of walk and intercourse in the real society.
доклад [15,3 K], добавлен 10.06.2014Influence psychology of cognitive activity and cognitive development on student’s learning abilities during study. Cognitive development theory in psychology. Analysis of Jean Piaget's theory. Her place among the other concept of personal development.
презентация [1,3 M], добавлен 13.04.2016Studies by Fischer and his colleagues and Dawson (2006) have investigated development in a wide range of domains, including understanding of social interaction concepts such as "nice" and "mean", skills in mathematics, and understanding "leadership".
реферат [20,2 K], добавлен 22.12.2009The study of harm to children from watching American cartoons. Problem of imitating negative or mindless characters from cartoons. Leading role of American cartoon industry in the animation history. First steps in the progress of a child’s development.
эссе [16,3 K], добавлен 11.04.2013The definition of stress as the body's way of responding to any kind of stimuli. Consideration of positive and negative emotions, which may cause stress. External and internal causes of stress. The role of consciousness in the assessment of events.
презентация [1,1 M], добавлен 22.09.2015What is conflict. As there is a conflict. Main components of the conflict. The conflict is a dispute over what. How to resolve the conflict. Negotiations search consent of a compromise. Subject of the dispute. The decision brought. Suppressed discontent.
презентация [50,7 K], добавлен 21.03.2014Definition of Leadership. Trait theory. How this theory works. Origin and Analysis and basics Pre-conditions for effective use of Trait theory. Inborn leadership characteristics. Process of impact and interaction among the leader and his followers.
реферат [436,9 K], добавлен 24.09.2014The main principles of marketing. The globalization of activity and costs decreasing. The personification of interaction and transition to e-marketing and the problem of e-marketing economic effectiveness. Marketing communications in the internet.
контрольная работа [29,3 K], добавлен 17.02.2011Theoretical aspects of efficiency of development of advertising activity and your place in marketing system, development and its value for manufacturers and consumers. Research of the advertising campaign of the new goods in open company "Nataly".
дипломная работа [49,3 K], добавлен 19.06.2010Research planning for decision making. Questionnaire design and fieldforce instructions. Information for marketing decisions. Analyzing the specifications of marketing in order to communicate, work effectively with marketing professionals. Marketing plan.
курсовая работа [29,4 K], добавлен 19.11.2010Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
презентация [2,7 M], добавлен 25.11.2015Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
курсовая работа [66,3 K], добавлен 09.02.2016An essence of marketing in the industry of hospitality. The role, place of hospitality in the sphere of services. The modern tendencies of development of the world industry of hospitality. The marketing concept, franchising, development of a new product.
курсовая работа [57,8 K], добавлен 19.06.2011Analyzing the buyer behaviour, appraise the links between marketing communications and buyer behaviour theory, discussing the impact of the major variables influencing buying behaviour. Buyer decision making processes. Implications for marketing strategy.
реферат [22,2 K], добавлен 18.11.2010The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
реферат [12,5 K], добавлен 17.02.2013Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.
реферат [13,7 K], добавлен 14.06.2012The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.
реферат [16,1 K], добавлен 09.05.2011The history of the company. Entering the market of pastas and the present position of the company. The problem of the company. The marketing research. The history of the market of pastas of Saint Petersburg and its present state.
курсовая работа [28,2 K], добавлен 03.11.2003
