In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice

Advantages of Сonscious influences on Сonsumer Сhoice. Consideration of task-relevant Inputs in Consumer Choice. Making complementary choices in consumption episodes: Highlighting versus balancing. Dual-process theories in a world social psychology.

Рубрика Психология
Предмет Consumer psychology
Вид реферат
Язык английский
Прислал(а) dolores
Дата добавления 22.12.2009
Размер файла 26,5 K

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