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Summary

The study of online communities' psychology is due to the increasingly complete transition of social life to the Internet space. However, most current research focuses on the dynamics of relatively simple phenomena: emotional contagion and the spread of memes, information cascades in connection with specific events, group polarization, the range of rumors and false information. Research on complex phenomena such as collective memory and social representations is relatively rare.

This article is devoted to studying the subjectivity of a network community as a self-determined activity of a social group, which manifests itself in various forms of joint activity.

One of the problems of the specific psychological study is the ambiguity of the construct "subjectivity," induced by the uncertainty of the community's size. It does not allow us to use the characteristics of the subjectivity of real communities directly related to their size. Another problem is the identification of the network community's members due to the representation of their accounts and related content.

One approach partially solves these problems is to analyze the communication of the network community without specifying specific participants.

At the same time, the most appropriate is the discursive paradigm of research, and the object of such study is the user's content. The assessment of the network community's subjectivity, in this case, was based on the manifestation of discursive features in this content. In parallel, it is analyzed by sequential intellectual morphological, syntactic and semantic analyses, followed by determining the frequency of occurrence of psycholinguistic markers in the framework of relational, situational analysis (RSA), based on synataxem analysis of the text and the concept of heterogeneous semantic networks.

The evidence has shown that the comparison of subjectivity parameters and RSA indicators revealed a significant number (more than 250) of correspondences. Some of them were theoretically predicted, and some were explained within the framework of semantic analysis and comparison with the psychological components of the network community's subjectivity.

Keywords: internet, network community subjectivity, discourse marker, text mining, digital trails, relational-situational analysis of text.

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