Substantive approach to the definition of "advertising": philosophical and communicative aspect

Analysis of approaches to defining the concept of "advertising". The substantive approach to its definition, which, continuing the classical tradition of thinking, proclaims the principle of understanding the object of knowledge as a stable entity.

Рубрика Философия
Вид статья
Язык английский
Дата добавления 25.04.2023
Размер файла 24,5 K

Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже

Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.


Подобные документы

  • Fr. Nietzsche as German thinker who lived in the second half of the Nineteenth Century. The essence of the concept of "nihilism". Peculiarities of the philosophy of Socrates. Familiarity with Nietzsche. Analysis of drama "Conscience as Fatality".

    доклад [15,3 K], добавлен 09.03.2013

  • What is meant by Kant’s "Copernican Revolution"? What is the "Transcendental Aesthetic" about? Explain what Kant means by intuition, pure intuition, empirical intuition; concept, pure concept, empirical concept; transcendent.

    курсовая работа [23,0 K], добавлен 09.04.2007

  • Confucianism as the source of the fundamental outlook for the Chinese. The history of its occurrence during the reign of the Han dynasty. Significant differences of this philosophy from other major canons. Idealistic views on the development of society.

    презентация [889,1 K], добавлен 13.11.2014

  • There are valid concepts in TE. Some new concepts of NE are not flawless. The new perspectives enrich our contemplative abilities and knowledge. The fully (for all times) satisfactory definitions or foundations are not likely to be proposed.

    курсовая работа [8,5 K], добавлен 29.11.2003

  • Confucianism as the creation of a harmonious society in the ancient pattern, in which every person has a function. Creativity and the ability of a person to self-renew as a guarantee of human constancy. Methods of constructing harmonious society.

    эссе [14,0 K], добавлен 10.01.2014

  • The concept of advertising as a marketing tool to attract consumers and increase demand. Ways to achieve maximum effect of advertising in society. Technical aspect of the announcement: style, design, special effects and forms of distribution channels.

    реферат [16,1 K], добавлен 09.05.2011

  • Public service advertising, types of advertising. Media and advertising approaches, influencing and conditioning. Dependency of the media and corporate censorship. Popular culture: definitions, institutional propagation, folklore, advertising and art.

    курсовая работа [62,0 K], добавлен 03.03.2010

  • Context approach in teaching English language in Senior grades. Definition, characteristics and components of metod. Strategies and principles of context approach. The practical implementation of Context approach in teaching writing in senior grades.

    дипломная работа [574,3 K], добавлен 06.06.2016

  • The nature of speaking and oral interaction. Communicative approach and language teaching. Types of communicative exercises and approaches. Games as a way at breaking the routine of classroom drill. Some Practical Techniques for Language Teaching.

    дипломная работа [72,3 K], добавлен 21.07.2009

  • Study of possible types of the special advertising and its value on the example of the use different firms in the different areas of management. Determination of features of the special advertising depending on geography of business and market structure.

    курсовая работа [28,4 K], добавлен 12.10.2010

  • A detailed analysis of lexical-semantic features of advertising in the World Wide Web. Description of verbal and nonverbal methods used in online advertising. Bringing a sample website hosted on its various banners and advertisements to consumers.

    дипломная работа [99,7 K], добавлен 10.04.2011

  • Features of the study and classification of phenomena idiom as a linguistic element. Shape analysis of the value of idioms for both conversational and commercial use. Basic principles of pragmatic aspects of idioms in the field of commercial advertising.

    курсовая работа [39,3 K], добавлен 17.04.2011

  • Defining communicative competence. The value of communicative language teaching. On the value of audio-lingual approach. Using of humor in teaching foreign language. On the structure of an anecdotes. Using anecdotes for intermediate and advanced learners.

    дипломная работа [190,8 K], добавлен 14.01.2013

  • Advertising is a kind of activity made in its result which purpose is realization of marketing problems of the industrial, service enterprises and public organizations by distribution of the information paid by them. Advertising on television, in a press.

    реферат [13,7 K], добавлен 14.06.2012

  • The basic concepts of comprehension. The general theoretical study of the concept of law, its nature, content and form of existence in the context of the value of basic types of law and distinguishing features broad approach to understanding the law.

    курсовая работа [28,5 K], добавлен 08.10.2012

  • Forms and methods of non-price competition: the introduction of new products, sales promotion, advertising and public relations. The role of advertising in shaping consumer product demand. Functions of advertising as a key element of the market economy.

    курсовая работа [32,5 K], добавлен 24.02.2014

  • Approach - one’s viewpoint toward teaching. The set of principles, beliefs, or ideas about the nature of learning which is translated into the classroom. Learner, performance and competency based approach. Teacher’s and student’s role in the teaching.

    презентация [447,5 K], добавлен 21.10.2015

  • Le substantive. L’aspect stylistique du substantive. L’article. La substantivation. L’article, l’adjectif, le verbe, la substantivation. La valeur stylistique des formes verbales. Les pronoms. Le francais parle et les modalites. Notions preliminaires

    учебное пособие [21,3 K], добавлен 25.02.2009

  • Structure (composition) of advertisements is determined by their purpose and tasks referred to. A very common feature of any advertisement is the advertising claims which possesses certain peculiarities and is of great interest to a translator.

    реферат [12,4 K], добавлен 02.10.2009

  • Overview of literature on standardization and adaptation of advertising: their main task, advantages and disadvantages. Trends in consumer behavior in Russia. Distribution media advertising budgets in the country, the laws and rules regarding promotion.

    курсовая работа [36,5 K], добавлен 05.09.2011

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу.