Екзистенційні виміри риторики

"Риторика власти" предстает как следствие монополизации истины, развития экзистенциала "воли к власти". Она характеризуется монологизмом оратора, что приводит к утрате душевности, отношением к Другому как к объекту воздействия. Выявлены такие проявления "риторики власти", как манипулятивность, догматизм, фанатизм, нагнетание экзистенциалов страха, ненависти, агрессии, биполярное упрощение картины мира.

"Риторика взаимопонимания" обусловлена трансформацией "воли к истине" в "заботу об истине". Это порождает "волю к взаимопониманию", к толерантному сотворчеству в поиске решений. Делается вывод, что идеал риторики в таком случае совпадает с антропологическим идеалом, который представляет собой гармонию человеческих потенций в действии словом, в полифоническом единстве "этоса", "пафоса" и "логоса".

Ключевые слова: экзистенция, экзистенциал, риторика, экзистенциальное измерение риторики, экзистенциальная вербализация бытия, воля к истине, воля к власти, забота об истине, воля к взаимопониманию, риторика познания, риторика власти, риторика взаимопонимания.

Prepotenska M.P. Existencial measurings of rhetoric. - Manuscript.

Dissertation on getting a degree of candidate of a doctor of philosophical scicnces on the speciality 090004. Philosophic antropologi, phsilosophy of culture. The institute of philosophy M.S.Skovoroda NAS of Ukraine. Kiyiv.2006.

In this rescarch a phenomenon of excistencial multimeasiurіng is analized as one of the cultural factors of man's activities. The actuality of such research is characterized by problematic selfidentification of modern man in the atmosphere of word inflation, and verbal necessity in the reviving of humanitarian treatment of the word force.

It is found a reason for diffenent attitude to rhetoric in the ignorance of multimeasurming of excistencial nature, narrowing its intergrality to definite (reflection): orators technigue, stylistic, elofguance, manipulation. It is also found, that analysis of these excistenicial measurings of rhetoric, places rhetoric in philosophycal context, representing it, as one of the universalism of man's being in the world, cognition and worldcreation.

In this disertation is given a definition of rhetoric as existenciat verbalizing of man's being, is opened the correlation between existencials of man's being and its implementation in rhetoric. By fundamental existencial measurings is defining the rhetoric of cognition, the rhetoric of power, and rhetoric of mutual unders'tanding. Rhetoric of cognition is determined by the will to the truth, connected with deep problems of man's being in this world, selfcognition and cognition of the world, creative work, and will for freedom, love, responsibility, diagologism etc. With extra ambition power of speaker, who shows a disire fo power in this monopolization to the truth, the rhetoric is changed into "verbal weapon", which is able to create fanatism and socialy-dangerous ideology anthropological balance is a harmonic union of man's potention, and is giving a way to develop the rhetoric ideal. as humanitarian art of eloguance, which proves all values of living being a will to mutualunderstanding determine this rhetoric, which becomes the means of constructive discussion and solving the problem of living being in situation of global crises and conflicts.

Key words: existence, existencial, rhetoric, existencisal measuring of rhetoric, existencial verbalizing of man's being, a will to the truth, a care tor truth, a will to power, a will to mutual understanding, the rhetoric of cognition, the rhetoric of power, the rhetoric of mutualunderstanding.

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