Evolution of research streams in the domain of omnichannel in marketing management
Omnichannel as a new approach to the company's activities in an integrated environment that combines online and offline channels. Three periods in the development of relevant research, the most cited works. Analysis of research topics of each period.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 04.09.2024 |
| Размер файла | 93,5 K |
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