Banking marketing development trends in the context of digitalization

Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Characteristics of digital banking marketing tools.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing
Вид статья
Язык английский
Прислал(а) Larysa Hrytsenko, Iryna Kozhushko
Дата добавления 20.07.2024
Размер файла 467,4 K

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