Advantages and disadvantages of advertising in the XXI century
The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
| Рубрика | Маркетинг, реклама и торговля |
| Вид | статья |
| Язык | английский |
| Дата добавления | 16.07.2023 |
| Размер файла | 2,4 M |
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Mozgova H. (2021). Offline and online advertising tools: essence, advantages and
disadvantages of use / H. V. Mozgova, V. I. Lyashevska, Yu. V. Matkovska // Eastern Europe: economy, business and management. № 28. Р. 25-31. DOI:
https://doi.org/10.32782/easterneurope.28-5
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Hryhorash S., Burkivska L., Lesyuk O. (2020). Advertising as an important aspect of
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https://doi.org/10.31470/2518-7600-2020-9-48-63
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economy and international economic relations. Issue 56. P. 21-28. DOI:
https://doi.org/10.32843/infrastruct56-4
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