Reengineering brand communication with the consumer by integrating pop-cultural influencer marketing tools into traditional marketing components
The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Chaikovska Maryna |
| Дата добавления | 02.11.2022 |
| Размер файла | 23,6 K |
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