Assessment of the image of the innovative enterprise as a factor of its competitiveness in the conditions of new challenges and threats
Assessment of the process of maintaining the image of an innovative enterprise as a factor of its competitiveness in the face of new challenges and threats. Analysis of the authors ' approaches to evaluating the process of forming and maintaining.
Рубрика | Маркетинг, реклама и торговля |
Вид | статья |
Язык | английский |
Дата добавления | 13.10.2022 |
Размер файла | 1,5 M |
Отправить свою хорошую работу в базу знаний просто. Используйте форму, расположенную ниже
Студенты, аспиранты, молодые ученые, использующие базу знаний в своей учебе и работе, будут вам очень благодарны.
Подобные документы
The current status of our business. Products and services. Benefits of location and challenges. Number of patients who received dental services in 2013. Impact from industry changes. Market description and characteristics. Market niche and share.
бизнес-план [302,5 K], добавлен 02.10.2014Цели организации фотостудии, оборудование, потребность в финансировании. Качество и профессионализм в фотографии. Характеристика предоставляемых услуг. Исследование рынка. Конкуренция и конкурентные преимущества. Маркетинговый и производственный план.
бизнес-план [77,2 K], добавлен 11.04.2013Составление программы маркетингового исследования товара, цели, задачи, инструменты и методы исследования. Основные показатели, заложенные в основу сегментирования потребителей. Исследование конкурентоспособности товара, составление SWOT-анализа.
курсовая работа [917,5 K], добавлен 01.07.2011Definition and classification of marketing communications, their variety and comparative characteristics. Models of formation of enterprise marketing, evaluation of their efficiency, structure and components. Factors influencing consumer behavior.
презентация [2,7 M], добавлен 25.11.2015Philip Morris International - the leading international tobacco company: history, brands, productivity. The organizational structure of the company. Development of innovative products. Contents of charitable programs. Quality control, testing on animals.
статья [24,6 K], добавлен 22.02.2015Основные понятия и определения, компоненты эстетической оценки качества изделий. Особенности определения критериев оценки и меры эстетической ценности. Оценка эстетического уровня акустической системы Audio Pro Image 44/22/12 Sub B1.36, рекомендации.
курсовая работа [897,2 K], добавлен 11.10.2009Controlling the kind, amount, location, movement and timing of the various commodities used in and produced by the industrial enterprise. Logistics - a channel regarding Flow of Material, Information in the organization. Internal and External Logistics.
презентация [72,6 K], добавлен 12.02.2011Event marketing is a promotional strategy that involves face-to-face contact between companies and their customers at special events like concerts, fairs, and sporting events. Red Bull GmbH: facts and history. Efficacy of event marketing in the company.
реферат [36,6 K], добавлен 18.03.2015Essence, structure and basic functions of informational logistics system. Principles and the levels of information logistic system. Resources project development. Business process of logistic operations. The tariff for the transportation of cargo.
дипломная работа [3,1 M], добавлен 31.05.2013The main objectives promotion as the process. Overview and the Unique Aspects of Financial Services Industry. Financial Services, Customer Trust and Loyalty, Relationship Building. Aims of the DRIP elements as a "communication flow" model of promotion.
курсовая работа [119,9 K], добавлен 25.04.2015The collection and analysis of information with a view of improving the business marketing activities. Qualitative & Quantitative Research. Interviews, Desk Research, Test Trial. Search Engines. Group interviews and focus groups, Secondary research.
реферат [12,5 K], добавлен 17.02.2013Business plans are an important test of clarity of thinking and clarity of the business. Reasons for writing a business plan. Market trends and the market niche for product. Business concept, market analysis. Company organization, financial plan.
реферат [59,4 K], добавлен 15.09.2012Author create own Cinema "Grand Record" and according to the Golden Screen Cinema authors design a website with electronic commerce enabled functions. Discuss areas in which standards are emerging. Internet Security and Legal Concerns, financial Plan.
практическая работа [5,8 M], добавлен 01.07.2010Public service advertising, types of advertising. Media and advertising approaches, influencing and conditioning. Dependency of the media and corporate censorship. Popular culture: definitions, institutional propagation, folklore, advertising and art.
курсовая работа [62,0 K], добавлен 03.03.2010Types of Firms. Advantages of sole proprietorships. Disadvantages of sole proprietorships. Disadvantages of partnerships. Advantages of partnerships. Types of Stock. Advantages of Corporations. Disadvantages of Corporations. Forming a Corporation.
презентация [4,6 M], добавлен 29.11.2014Crisis in Russia and international tobacco enterprises. International tobacco companies in the Russian market. Рroper suggestions with the purpose to adapt them to the Russian tobacco market in the new circumstances to maintain the level of profit.
реферат [15,4 K], добавлен 15.05.2016Characteristics of the international regime for the protection of well known trademarks. Protection of trademarks under Paris Convention, TRIPS and WIPO joint recommendation. Comparative analysis of famous brands in Italy, Pakistan and Uzbekistan.
курсовая работа [55,5 K], добавлен 24.03.2012A detailed analysis of lexical-semantic features of advertising in the World Wide Web. Description of verbal and nonverbal methods used in online advertising. Bringing a sample website hosted on its various banners and advertisements to consumers.
дипломная работа [99,7 K], добавлен 10.04.2011Getting to know the sources of competitive advantage. Consideration of the characteristics of the implementation of the marketing strategy. Characteristics of branding forms: corporate, emotional, digital. Analysis of the online advertising functions.
курсовая работа [66,3 K], добавлен 09.02.2016Executive summary. Progect objectives. Keys to success. Progect opportunity. The analysis. Market segmentation. Competitors and competitive advantages. Target market segment strategy. Market trends and growth. The proposition. The business model.
бизнес-план [2,0 M], добавлен 20.09.2008