Модель принятия решения о покупке при выборе магистерской программы

References

Bondarenko N. V., Borodina D. R., Gokhberg L. M. et al. Indikatory obrazovaniya: 2020: statisticheskii sborn- ik [Education Indicators: 2020: Statistical Compilation], Moscow, HSE, 2020, 496 p. (In Russ.).

Hubbell L. Living the Social Justice Brand: Attracting Prospective Students to a Masters of Public Administration Program. Education, 2018, vol. 138, nr 4, pp. 393-403. (In Eng.).

Frumkin L. A., Milankovic-Atkinson M., Sadler C. Postgraduate Preferences: a Study of Factors Contributing to Program Satisfaction amongst Master Students. New Horizons in Education, 2007, vol. 55, nr 2, pp. 37-54. (In Eng.).

Misran N., Abd-Aziz N., Arsad N. et al. Influencing Factors for Matriculation Students in Selecting University and Program of Study. Procedia-Social and Behavioral Sciences, 2012, vol. 60, pp. 567-574. doi 10.1016/j. sbspro.2012.09.424. (In Eng.).

Abankina I. V., Abankina T. V., Aleskerov F. T. et al. Rezul'taty prognozirovaniya struktury priema v vuzy s uchet- om tendentsii sprosa na vysshee obrazovanie [The Results of Forecasting the Structure of Admission to Universities, Taking into Account the Trend of Demand for Higher Education]. In: E. G. Yasin (ed.), XVIAprel'skaya mezhdunarodnaya nauch- naya konferentsiya po problemam razvitiya ekonomiki i ob- shchestva [XVI April International Scientific Conference on the Problems of Economic and Social Development], Moscow, HSE Publishing House, 2016, pp. 467-478. (In Russ.).

Kotler P, Keller K. L. Marketing Management. 14th ed., Upper Saddle River, New Jersey, Prentice Hall, 2012, 816 p. (In Eng.).

Rudd B., Djafarova E., Waring T. Chinese Students' Decision-Making Process: A Case of a Business School in the UK. The International Journal of Management Education, 2012, vol. 10, nr 2, pp. 129-138. doi 10.1016/j. ijme.2012.04.001. (In Russ.).

Maksimova M. L. Dostupnost' vysshego obra- zovaniya, obrazovatel'nyi kapital i vybor obrazovatel'noi strategii [Availability of Higher Education, Educational Capital and the Choice of Educational Strategy]. Vestnik Nizhegorodskogo universiteta im. N. I. Lobachevskogo. Seriya: Sotsial'nye nauki [Vestnik of Lobachevsky State University of Nizhni Novgorod. Series: Social Sciences], 2006, nr 1, pp. 273-279. (In Russ.).

Labunskaya N. A. Individual'nyi obrazovatel'nyi marshrut studenta: podkhody k raskrytiyu ponyatiya [The Student's Individual Route: Approaches to the Concept]. Izvestiya RGPU im. A. I. Gertsena [Izvestia: Herzen University Journal of Humanities & Sciences], 2002, nr 3, pp. 79-90. (In Russ.).

Chekha V. V. Mekhanizmy investitsii v sfe- ru obrazovaniya: problemy i resheniya [Mechanisms of Investment in Education Sphere: Problems and Solutions]. Voprosy obrazovaniya [Educational Studies], 2010, nr 1, pp. 134-150. (In Russ.).

Ksenofontova O. L. Spetsifika obrazovatel'nykh uslug: marketingovyi aspect [Specifics of Educational Services: Marketing Aspect]. Naukoemkie tekhnologii [Science Intensive Technologies], 2006, nr 2, pp. 45-49. (In Russ.)

Volkov A. E., Kuz'minov Ya. I., Remorenko I. M. et al. Rossiiskoe obrazovanie - 2020: model' obrazovaniya dlya innovatsionnoi ekonomiki [Russian Education - 2020: a Model of Education for an Innovative Economy]. Voprosy obrazovaniya [Educational Studies], 2008, nr 1, pp. 32-64. (In Russ.).

Malkina M. Yu., Gorbunova M. L. Issledovanie mo- tivatsii studentov pri vybore magisterskikh programm eko- nomicheskogo profilya [Research of Students' Motivations when Choosing Master's Programs of Economic Profile]. Alma mater, 2016, nr 12, pp. 49-53. (In Russ.).

Eremenko Yu. A., Chentsova A. V. Vliyanie sovre- mennykh informatsionnykh tekhnologii na transformatsiyu modelei prinyatiya reshenii o pokupke [Influence of Modern Information Technologies on the Transformation of the Purchase Decision-Making Models]. Modeli, sistemy, seti v ekonomike, tekhnike, prirode i obshchestve [Models, Systems, Networks in Economics, Engineering, Nature and Society], 2019, nr 1/2 (29/30), pp. 5-15. (In Russ.).

Nicosia F. M. Consumer Decision Processes: Marketing and Advertising Implications, New Jersey, Prentice-Hall, 1966, 284 p. (In Eng.).

Howard J. A., Sheth J. N. The Theory of Buyer Behavior, London, Wiley, 1969, 458 p. (In Eng.).

Engel J. F. Consumer Behaviour. New York, Holt, Rinehart and Winston, 1968, 652 p. (In Eng.).

Engel J. F., Blackwell R. D., Miniard P. W. Consumer Behavior, Fort Worth, Dryden press, 1995, 1014 p. (In Eng.).

Lee P. M. Behavioral Model of Online Purchasers in E-Commerce Environment. Electronic Commerce Research, 2002, vol. 2, nr 1/2, pp. 75-85. doi 10.1023/a:1013340118965. (In Eng.).

Darley W. K., Blankson C., Luethge D. J. Toward an Integrated Framework for Online Consumer Behavior and Decision Making Process: A Review. Psychology and Marketing, 2010, nr 2, pp. 94-116. doi 10.1002/ mar.20322. (In Eng.).

Court D., Elzinga D., Mulder S., Vetvik O. J. The Consumer Decision Journey. McKinsey Quarterly, 2009, vol. 3, nr 3, pp. 96-107. Available at: https://www.mckinsey.com/ business-functions/marketing-and-sales/ our-insights/the-con- sumer-decision-journey (accessed 01.07.2020). (In Eng.).

Karimi S. A Purchase Decision-Making Process Model of Online Consumers and its Influential Factor a Cross Sector Analysis. A Thesis submitted to the University of Manchester for the degree of PhD, UK, Manchester, The University of Manchester, 2013, 326 p. (In Eng.).

Armano D. The Marketing Spiral, Logic+Emotion. 2007. Available at: https://darmano.typepad.com/log- ic_emotion/2007/08/the-marketing-s.html (accessed 02.07.2020). (In Eng.).

Polat S. The Factors that Students Consider in University and Department Selection: a Qualitative and Quantitative Study of Kocaeli University, Faculty of Education Students. Procedia-Social and Behavioral Sciences, 2012, vol. 47, pp. 2140-2145. doi 10.1016/j. sbspro.2012.06.963. (In Eng.).

Golubic K., Lasic-Lazic J. Analysis of On-Line Survey about Need for Presence of Higher Education Institutions on Social Networks: A Step towards Creation of Communication Strategy. Journal of Computing and Information Technology, 2012, vol. 20, nr 3, pp. 189-194. doi 10.2498/cit.1002096. (In Eng.).

Gribanova A. Mobile Communication Technologies as an Integrated Marketing Communication Instrument in Promoting Higher Education Institutions. Journal of Business Management, 2016, nr 11, pp. 114-125. (In Eng.)

Crescitelli E., Mandakovic T. Tangibilizaзao dos Serviзos no Processo de Comunicaзao: um estu- do exploratorio em curso de MBA. Organizaзфes & Sociedade, 2009, vol. 16, nr 50, pp. 497-517. doi 10.1590/ S1984-92302009000300006. (In Port.)

Grudzinskii A. O., Bednyi A. B. Kontseptsiya konkurentosposobnogo universiteta: model' tetraed- ra [Concept of University Competitiveness: the Tetrahedron Model]. Vysshee obrazovanie v Rossii [Higher Education in Russia], 2012, nr 12, pp. 29-36. (In Russ.).

Leslie L., Johnson G. Model' sovershennoi konkuren- tsii i rynok vysshego obrazovaniya [The Market Model and Higher Education]. Voprosy obrazovaniya [Educational Studies], 2004, nr 2, pp. 89-105. (In Russ.).

Natkhov T., Polishchuk L. Inzhenery ili yuristy? Instituty i spros na vysshee obrazovanie [Engineers or Lawyers? Institutions and Demand for Higher Education]. Voprosy Ekonomiki, 2012, nr 10, pp. 30-51. (In Russ.).

Roshchina Ya. M. Dostupnost' vysshego obrazovaniya: po sposobnostyam ili po dokhodam? [Accessibility of Higher Education: by Ability or by Income?]. Universitetskoe uprav- lenie: praktika i analiz [University Management: Practice and Analysis], 2005, nr 1, pp. 69-79. (In Russ.).

Roshchina Ya. M. Informatsionnyi byulleten' «Monitoring ekonomiki obrazovaniya» [Information Bulletin «Monitoring the Economics of Education»]. Iss. 3 (85). Moscow, Higher School of Economics, 2015, 56 p. (In Russ.).

Rubin Yu. Teoriya konkurentsii i zadachi povyshe- niya konkurentosposobnosti rossiiskogo obrazovaniya [Theory of Competition and the Objectives of Increasing the Competitiveness of Russian Education]. Vysshee obra- zovanie v Rossii [Higher Education in Russia], 2007, nr 1, pp. 26-43. (In Russ.).

Dornfeld M. D., Green-Hennessy S., Lating J., Kirkhart M. W. Student Ratings of Selection Factors for PsyD Programs. Journal of clinical psychology, 2012, vol. 68, nr 3, pp. 279-291. doi 10.1002/jclp.20864. (In Eng.).

Rau W., Leonard W. M. Evaluating Ph. D. Sociology Programs: Theoretical, Methodological and Policy Implications. The American Sociologist, 1990, vol. 21, nr 3, pp. 232-256. doi 10.1007/BF02692424. (In Eng.).

Zapesotskii A. S. Deti epokhi peremen: ikh tsen- nosti i vybor [Children of the Era of Change: Their Values and Choice]. Sotsiologicheskie issledovaniya [Sociological Studies], 2006, nr 12, pp. 98-104. (In Russ.).

Bogoslovskaya O. Motivatsiya polucheniya vysshego obrazovaniya v kontekste vybora professii [Motivation for obtaining higher education in the context of career choice]. Vysshee obrazovanie v Rossii [Higher Education in Russia], 2006, nr 5, pp. 44-47. (In Russ.).

Gladkaya I. V. Motivatsiya i motivy polucheniya vysshego professional'nogo obrazovaniya sovremennymi studentami [Motivation and motives for obtaining higher professional education by modern students]. Vestnik TOGIRRO [Bulletin of Tyumen Regional State Institute of Development of Regional Education], 2012, nr S1, pp. 66-74. (In Russ.).

Zin'kovskii K. V., Savelenok E. A., Ruban O. L. et al. Keisy rossiiskikh universitetov [Cases of Russian Universities], Yekaterinburg, Ural University Press, 2016, 385 p. (In Russ.).

Abankina I. V., Abankina T. V., Aleskerov F. T. et al. Model' mnogostupenchatogo vybora dlya prognozirova- niya povedeniya sprosa na vysshee obrazovanie [MultiStage Choice Model for Forecasting the Demand for Higher Education]. Universitetskoe upravlenie: praktika i ana- liz [University Management: Practice and Analysis], 2014, nr 4/5 (92/93), pp. 84-94. (In Russ.).

Fuller M. A., Delorey R. Making the Choice: University and Program Selection Factors for Undergraduate Management Education in Maritime Canada. The International Journal of Management Education, 2016, vol. 14, nr 2, pp. 176-186. doi 10.1016/j.ijme.2016.04.002. (In Eng.).

De Boer H., Kolster R., Vossensteyn H. Motives Underlying Bachelors-Masters Transitions: The Case of Dutch Degree Stackers. Higher Education Policy, 2010, vol. 23, nr 3, pp. 381-396. (In Eng.).

Размещено на Allbest.ru