Methodological Approach to Forming Criteria for Selecting Food Products for Territorial Branding

Analysis of trends in local consumer behavior in the new market conditions. Implementation of the Territory Branding Concept in Russia. Determination of criteria for the selection of food products for territorial branding in the Krasnoyarsk Territory.

Рубрика Маркетинг, реклама и торговля
Предмет Marketing studies
Вид статья
Язык английский
Прислал(а) T.G. Butovaa, E.A. Demakovaa, S.L. Ulinaa, O.L. Egoshina, S.I. M
Дата добавления 17.04.2022
Размер файла 400,9 K

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