Communicative interaction invariant model of narative construction usage in advertising discourse
Consideration of the phenomenon of interaction between interactants included in the advertising discourse system. Analysis of the effect of this phenomenon on the functioning of the main types of models. The essence of the communicative invariant model.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Advertising |
| Вид | статья |
| Язык | английский |
| Прислал(а) | I.V. Mikhaylova |
| Дата добавления | 17.11.2020 |
| Размер файла | 21,1 K |
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