Videocast as a reflection of cross-cultural communication. Advertising international brands: case study
Cross-cultural categories influencing the process of creative expression. The commercial video materials produced by international brands. To examine the degree to which companies adapt their advertising to cultural realms of different countries.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Intercultural communication |
| Вид | дипломная работа |
| Язык | английский |
| Прислал(а) | Ekaterina |
| Дата добавления | 14.07.2020 |
| Размер файла | 80,5 K |
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