Scientific and theoretical principles of genres in modern advertology
Clarification of typology of genres of advertising, trends of development and their current state. Establishing the differentiation of advertising genres depending on the channels of advertising, goals, types of audience, directions of development.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing and advertising |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Y. Shmyha |
| Дата добавления | 23.08.2018 |
| Размер файла | 19,6 K |
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