The research is advertising sphere in the People’s Republic of China, Taiwan and Hong Kong

- The analysis of Taiwanese channel - DaAi TV - reveals a special case in the advertising sphere. This case shows how the original advertising can be included into TV content. DaAi TV has its unique concept and according to this concept it creates and broadcasts special and unique advertising which cannot be shown anywhere on another channel. That means that DaAi TV possesses special license and rights independently set the advertising script, content and so on, which is impossible to do in China where the advertising content is strongly controlled by the government.

Reference List

I. Primary Sources

in English

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2. Consumer Council Good Corporate Citizen's Guide // Official web-site of Consumer Council URL: https://www.consumer.org.hk/ws_en/competition_issues/model_code/2005031501.html (reference date: 03.04.2018)

3. Fair Trade Law // Fair Trade Commission URL: https://www.ftc.gov.tw/internet/english/doc/docDetail.aspx?uid=1295&docid=13970 (reference date: 02.02.2018)

in Chinese

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5. Buliang guanggao (yiliao) tiaoli (Undesirable Medical Advertisements Ordinance) // Dianziban Xianggang fali (Hong Kong e-Legislation) URL: https://www.elegislation.gov.hk/hk/cap231!en-sc (reference date: 05.03.2018)

6. Dianshi tongyong yewu shouze (the Generic Code of Practice on Television Advertising Standards) // Tongxun shiwu guanliju (Official web-site of Communications Authority) URL: https://www.coms-auth.hk/filemanager/common/policies_regulations/cop/code_tvprog_c.pdf

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8. Gongpin jiaoyi weiyuanhui (Official web-site of the Fair Trade Commission) //URL:http://www.ftc.gov.tw/internet/english/doc/docDetail.aspx?uid=198&docid=12193 (reference date: 15.03.2018)

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16. Official web-site of CCTV 1 Channel // URL: http://tv.cctv.com/cctv1/ (reference date: 16.01.2018)

17. Official web-site of DaAi TV Channel // URL: http://www.daai.tv/ (reference date: 16.01.2018)

18. Official web-site of ViuTV Channel // URL: https://viu.tv/ (reference date: 16.01.2018)

19. Program Highlights for March/April // Official web-site of ViuTV Channel URL: https://viutv-cms.s3.amazonaws.com/shteqUEQ98UXusBZ.pdf(reference date: 16.01.2018)

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21. Shangpin shuoming tiaoli (Trade Description Ordinance) // Dianziban Xianggang fali (Hong Kong e-Legislation) URL: https://www.elegislation.gov.hk/hk/cap362?_lang=zh-Hant-HK (reference date: 24.12.2017)

22. Shipin anquan weisheng guanlifa (Act Governing Food Safety and Sanitation) // Quanguo fagui ziliaoku (Laws & Regulations Database of The Republic of China) URL: http://law.moj.gov.tw/LawClass/LawContent.aspx?PCODE=L0040001 (reference date: 19.01.2018)

23. Tongxun shiwu guanliji (Official web-site of Communications Authority) // URL: https://www.coms-auth.hk/sc/home/index.html (reference date: 02.03.2018)

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in English

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in Russian

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in Chinese

50. DMA baogao: 2015 Taiwan shuwei guanggaoliang chengzhang 19.6%, xingdong guanggao chengzhang 115.4% (DMA Report: the Volume of Digital Advertising Grew for 19.6%, the Volume of Mobile Advertsing Grew for 115.4%) // Inside Journal. - 2016. URL: https://www.inside.com.tw/2016/04/29/taiwans-digital-ad-revenues

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