Methodological approaches to the "breakthrough" products pricing
The concept of "breakthrough" products and their characteristics. Analysis the main approaches to pricing the products that are new to the market. The use of methodology for the "breakthrough" product pricing according to the level of its consumer value.
| Рубрика | Маркетинг, реклама и торговля |
| Предмет | Marketing |
| Вид | статья |
| Язык | английский |
| Прислал(а) | Y. Demkiv |
| Дата добавления | 28.09.2016 |
| Размер файла | 144,2 K |
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