Marketing challenges emerged from consumers’ perception of security issues of the Internet of things

Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.

Рубрика Маркетинг, реклама и торговля
Вид дипломная работа
Язык английский
Дата добавления 08.11.2015
Размер файла 1,1 M

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24. Marceux, P. (2014, 08 August). The Internet of Things: What does it mean for Businesses and Consumers? Euromonitor International.

25. Mitchell, S., Villa, N., Stewart-Weeks, M., & Lange, A. (2014). The Internet of Everything for Cities: Connecting People, Process, Data, and Things To Improve the `Livability' of Cities and Communities. Cisco Systems.

26. Moss, J. (2015). The internet of things: unlocking the marketing potential. Retrieved from The Guardian: theguardian.com

27. Narayanan, A. (2014). Impact of Internet of Things on the Retail Industry. PCQuest. Cyber Media Ltd. .

28. O'Neil, M. (2014, January). The Internet of Things: do more devices mean more risks? Computer Fraud & Security, 16-17.

29. Orange. (2013, December). Etude des plateformes.

30. Orange SA. (2014). Internal connected objects classification. Paris.

31. Orange SA. (2014). Registration document - Annual financial report. Paris.

32. Strategy Analytics. (2014, April 14). Debriefing on Consumers Electronics and Wearables. Paris.

33. Tan, L., & Wang, N. (20-22 August 2010). Future Internet: The Internet of Things. 3rd International Conference on Advanced Computer Theory and Engineering (ICACTE) 5, (pp. 376-380).

34. Toucan Toco. (2014). Les objets connectйs au service de la crйation de valeur.

35. Vongsingthong, S., & Smanchat, S. (2014). Internet of Things: A review of applications & technologies. Suranaree Journal of Science and Technology.

36. Weber, R. H. (2010). Internet of Things - New security and privacy challenges. Computer law & Security review(26), 23-30.

37. Weber, R. H. (2011). Accountability in the Internet of Things. Computer law & Security review(27), 133-138.

38. Weber, R. H. (2015). Internet of things: Privacy issues revisited. Computer law & Security review.

39. Wood, A. (2015). The internet of things is revolutionizing our lives, but standards are a must. Retrieved from The Guardian: theguardian.com

40. World Economic Forum. (2014, May). Rethinking Personal Data: A New Lens for Strengthening Trust.

41. Xerfi. (2014, February). Le marche des objets connectes.

42. Zanella, A., Bui, N., Castellani, A., Vangelista, L., & Zorzi, M. (2014, February 1). Internet of Things for Smart Cities .IEEE Internet of Things Journal, 1(1).

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